Most Dangerous Street
芝加哥是美國槍支暴力問題最嚴(yán)重的的城市之一。在芝加哥，每周都有近40人在街頭被槍殺。芝加哥人對(duì)此暴力事件已經(jīng)習(xí)以為常，近乎麻木和習(xí)慣。這種對(duì)犯罪的忽視和麻木就是對(duì)生命的不尊重。
所以ICHV（Illinois Council Against Handgun Violence，伊利諾斯州反對(duì)槍支暴力委員會(huì)）和FCB芝加哥推出了一個(gè)街頭裝置“Most Dangerous Street”，這個(gè)裝置被安置在一條容易發(fā)生槍擊的巷子里，裝置射出的每一束激光代表著被槍殺的一個(gè)受害者，同時(shí)受害者的信息還以投影的方式在巷子的墻壁上投射出來，講述一個(gè)活生生的人被槍殺的事件，以引起人們對(duì)槍擊暴力事件的重視。該組織呼吁人們?cè)贛ostDangerousStreet.com網(wǎng)上支持《安全法案》，推動(dòng)伊利諾伊州反對(duì)手槍暴力委員會(huì)的立法進(jìn)程。
在這條街上，人們可以“看到”槍支暴力。通過迷宮般的激光投影來感受被射擊者的子彈軌跡。伴隨著受害者家屬的音頻講述，切身感受到槍擊事件給受害者及其家屬帶來的傷害和反槍支暴力立法的迫切性。
Most Dangerous Street Case Study
Advertising Agency: FCB, Chicago, USA / FCBX
Event Production: Unit9 LA, Strictly FX
Chief Creative Officer: Liz TaylorWW
Creative Partner: Fred Levron
EVP, Head of Experiential: Kim DeNapoliAssociate
Creative Director: Jack MillerSr.
Copywriter: Jake Roland
EVP, Production: Kerry Hill
SVP, Executive Producer: John Bleeden
Producer: Domenic Caruso
VP, Management Director: Zach Kieltyka
Account Supervisor: Lauren Cartier
Account Supervisor: Daniel Kim
Account Director: Tara Reardon
Account Executive: Matt Bykowicz
Account Executive: Bianka Kristen
Account Executive: Lindsay MooreSr.
Project Manager: David EldredSr.
Project Manager: Joey Orizczak
Project Manager: Kara Burghardt
Director, Business Analyst: Michelle Oben
Business Analyst: Carla Garcia
Technical Lead: Erik Christianson
Developer: Brendan White
EP, Director of Music: Stump Mahoney
Production: Lord + Thomas
Director: Ben Flaherty
Executive Producer: Dan Delaney
Line Producer: Noiemi Lobont
Director of Photography: Bryce Drobny
Photographer: Steven PiperMo
VI Operator: Myles Beeson
Editorial: Lord + Thomas
Editor: Nate Brav-McCabe
Executive Producer: Rene Steinkellner
Visual Effects / Color: Lord + Thomas
Colorist: Justin Orr + Caleb HillMotion
Graphics: Mike Czerniuk
Audio: Lord + Thomas
Sound Designer and Mixer: Jason Ryan
Audio Assistant: Batsi Zesaguli
Producer: Alex Bartczak
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