The Big Issue，全球第一個可多次轉(zhuǎn)售的雜志，開創(chuàng)了Pay It Forward項目，不僅為社會中無家可歸者提供了工作機會，而且還通過轉(zhuǎn)賣提高了商業(yè)利潤額。
每本雜志在閱讀后都可以轉(zhuǎn)售，并且雜志附帶一個可掃描的二維碼，支持付款。閱讀之后，再次轉(zhuǎn)賣給他人，接手者可以通過掃描二維碼再次付款。
該項目征集了英國社會的失業(yè)人士以及街頭流浪者進行雜志的販賣，販賣者銷售一本雜志，會因多次轉(zhuǎn)賣而多次獲利。
、
不同販賣者的雜志上貼有各自的頭像粘貼，這使得不管一本雜志經(jīng)手多少次，還是可以知道具體是誰賣出去的。
項目信息
品牌/廣告主
The Big Issue
營銷機構(gòu)
Creative Agency 創(chuàng)意代理商
FCB Inferno 倫敦
參與者
獎項榮譽
2021
Cannes Lions
Media | Use of Social Platforms
Gold
2021
Cannes Lions
Creative e-Commerce | Social Commerce
Gold
2021
Cannes Lions
Creative e-Commerce | Market Disruption
Grand Prix
2021
Cannes Lions
Creative e-Commerce | Not-for-profit / Charity / Government
Bronze
2021
Cannes Lions
Creative Strategy | Collaboration
Silver
2021
Cannes Lions
Social and Influencer | Audience Targeting / Engagement Strategies
Silver
2020
D&AD Awards
Digital | Creative e-Commerce
Yellow Pencil
2020
The One Show
Mobile | Physical Product & Mobile Integration
Gold Pencil
2020
The One Show
Digital Craft | Cross-Channel UX / UI | Digital / Physical
Silver Pencil
2020
The One Show
Direct Marketing | Innovation in Direct Marketing
Bronze Pencil
2020
The One Show
Mobile | Innovation in Mobile
Merit
2020
The One Show
Mobile | Utility
Silver Pencil
2020
The One Show
Direct Marketing | Non-traditional & Guerrilla Marketing
Bronze Pencil
2020
The One Show
Interactive & Online | Websites | E-Commerce
Bronze Pencil
2020
The One Show
Mobile | Utility | E-Commerce
Gold Pencil
2020
The One Show
IP & Products | Integrated Digital & Physical Product
Merit
2019
Cannes Lions
Mobile | Social Purpose
Gold
2019
LIA
Print | Ecommerce
Silver
2019
CLIO Awards
Innovation | Medium Innovation
Shortlist
2019
CLIO Awards
Digital/Mobile | Other
Gold
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