近日，以色列宜家與非營利組織Milbat和Access Israel合作，推出“This Ables”項目。項目旨在為有特殊需求和殘疾的人群創(chuàng)建特殊解決方案，并由宜家開發(fā)一系列革命性的新產(chǎn)品。
視頻字幕：@iwebAd
視頻開頭以名為Eldar的腦癱演員為第一視角，說明特殊人群對普遍家具的不適應性。
隨后旁白介紹了“This Ables”項目的執(zhí)行過程：邀請殘疾人和產(chǎn)品工程師一道，在宜家門店開發(fā)設計適用于特殊人群的家具，并搭建世界上首個無障礙生活空間。
此次項目共設計完成13個新產(chǎn)品，包括方便站起的增高沙發(fā)腿、放大的燈開關、便于開關的特殊壁櫥把手等。
視頻最后，宜家表示這13個家具產(chǎn)品均支持3D打印。任意用戶均可進入This Ables.com，下載所需的家具設計方案，并通過3D打印技術獲取所需產(chǎn)品。
項目信息
品牌/廣告主
IKEA 宜家
營銷機構
Creative Agency 創(chuàng)意代理商
McCann 麥肯 特拉維夫
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2020
The One Show
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2020
The One Show
Design | Innovation in Design
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2020
The One Show
Health, Wellness & Pharma | Innovation in Health & Wellness
Gold Pencil
2020
The One Show
Integrated | Innovation in Integrated Branding
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2020
The One Show
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Gold Pencil
2020
The One Show
Cultural Driver | Cultural Driver
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2020
The One Show
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2020
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2019
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2019
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2019
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2019
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2019
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Bronze
2019
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2019
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2019
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2019
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2019
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2019
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