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2017戛納創(chuàng)意節(jié)促銷獅金獎(jiǎng)作品:Libé des réfugiés

翻譯自:D&AD

2017,歐洲被一場(chǎng)重大的移民危機(jī)影響。當(dāng)談到難民時(shí),人們尤其是媒體,會(huì)談?wù)摂?shù)據(jù),關(guān)于統(tǒng)計(jì)、關(guān)于移民浪潮、甚至關(guān)于恐怖主義,但從來(lái)沒(méi)有關(guān)于人類。他們不再被認(rèn)為是男人和女人,他們是難民。

作為一家媒體,如何成為在法國(guó)總統(tǒng)選舉前50天解放歐洲難民問(wèn)題的社會(huì)變革催化劑?

2017戛納創(chuàng)意節(jié)促銷獅金獎(jiǎng)作品:Libé des réfugiés

難民被描述為媒體中的一個(gè)問(wèn)題,人們拒絕觀看,因?yàn)樗麄儾挥X(jué)得自己有責(zé)任。要改變?nèi)藗兊目捶ǎx予他們自己的身份,最好的解決辦法就是讓他們代表自己說(shuō)話。3月7日,我們決定給他們1天的全部報(bào)紙。一個(gè)完整的解放問(wèn)題是由來(lái)自一系列起源的21名難民寫的:一個(gè)挑戰(zhàn)——解釋今天的新聞之外他們是如何看待法國(guó)的。難民的文件,但不是難民。

2017戛納創(chuàng)意節(jié)促銷獅金獎(jiǎng)作品:Libé des réfugiés

影響:

來(lái)自10個(gè)民族的21個(gè)難民
與平常相比,這個(gè)版本的銷售量為35%。
10萬(wàn)紙的印刷和數(shù)字版閱讀數(shù)400萬(wàn)遍
幾乎每一個(gè)主要的法國(guó)媒體(電視、廣播、新聞)都報(bào)道新聞并采訪作者
國(guó)際媒體支持這項(xiàng)倡議
甚至法國(guó)總統(tǒng)弗蘭索瓦·奧朗德,3名難民被邀請(qǐng)?jiān)贓lysee會(huì)見他
在推特 #LibéDesRéfugiés 話題被1億2600萬(wàn)人次看了24小時(shí)

項(xiàng)目信息
品牌/廣告主
LIBéRATION

營(yíng)銷機(jī)構(gòu)

Creative Agency 創(chuàng)意代理商
FRED & FARID PARIS

參與者

獎(jiǎng)項(xiàng)榮譽(yù)

NYF Advertising Awards
2018
NYF Advertising Awards
Best Use of Media: Public Service | Print
Second Prize
NYF Advertising Awards
2018
NYF Advertising Awards
Public Service Announcements / Communications: Print | Civic & Social Education
Grand Prize
NYF Advertising Awards
2018
NYF Advertising Awards
Direct & Collateral: Products & Services | Publications & Media
First Prize
NYF Advertising Awards
2018
NYF Advertising Awards
Public Service Announcements / Communications: Print | Civic & Social Education
First Prize
NYF Advertising Awards
2018
NYF Advertising Awards
Direct & Collateral: Products & Services | Publications & Media
Grand Prize
NYF Advertising Awards
2018
NYF Advertising Awards
Best Use of Media: Print | Newspaper
First Prize
NYF Advertising Awards
2018
NYF Advertising Awards
Public Service Announcements / Communications: Activation & Engagement | Civic & Social Education
First Prize
NYF Advertising Awards
2018
NYF Advertising Awards
Public Service Announcements / Communications: Collateral / Direct | Civic & Social Education
First Prize
NYF Advertising Awards
2018
NYF Advertising Awards
Activation & Engagement: Products & Services | Politics & Government
Second Prize
The One Show
2018
The One Show
Print & Outdoor | Promotional / Collateral / Promotional Items - Single or Campaign
Gold Pencil
The One Show
2018
The One Show
Branded Entertainment | Innovation in Branded Entertainment
Bronze Pencil
Cannes Lions
2017
Cannes Lions
Promo And Activation | Use of Print or Outdoort
Gold
Cannes Lions
2017
Cannes Lions
Direct | Use of Print or Outdoor
Bronze
Cannes Lions
2017
Cannes Lions
Promo And Activation丨Low Budget / High Impact Campaign
Silver
D&AD Awards
2017
D&AD Awards
PR | Creative Use of Media
Wood Pencil
D&AD Awards
2017
D&AD Awards
PR | In-Market Campaign
Graphite Pencil
D&AD Awards
2017
D&AD Awards
Creativity for Good | Advertising & Marketing Communications/Brand
Yellow Pencil
LIA
2017
LIA
Print | Media Promotion
Silver
LIA
2017
LIA
Design | Direct Marketing - Consumer
Bronze
LIA
2017
LIA
Integration | Integration
Gold
CLIO Awards
2017
CLIO Awards
Public Relations | Public Affairs
Bronze
CLIO Awards
2017
CLIO Awards
Public Relations | Cause Related
Bronze
CLIO Awards
2017
CLIO Awards
Public Relations | Multicultural
Bronze
CLIO Awards
2017
CLIO Awards
Branded Content | Print
Gold
CLIO Awards
2017
CLIO Awards
Brand Design | Editorial
Silver
CLIO Awards
2017
CLIO Awards
Direct | Print/Mail
Gold
 

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