Make Lamb, Not Walls
1月，澳大利亞肉類與畜牧業(yè)協(xié)會(MLA) 透過Australian Lamb官方賬號發(fā)布夏季廣告《Make Lamb, Not Walls》。呼吁大家在美味的羊肉和笑聲中團(tuán)結(jié)起來。心在一起，食物也會變得更加美味。
故事片將大家?guī)У搅?031年，新冠疫情的陰影仍籠罩著澳大利亞，各州之間建立起高高的圍墻保持距離。
這天，一位老人走在路上，突然被一陣香味吸引，他尋著氣味來到了隔離墻邊。
墻洞里探出一只手，爺爺再也按耐不住，忍不住咬下一口送來的羊排，味道太棒了！
終于，大批居民都抵抗不了羊排的誘惑，帶上各自的工具沖向隔離墻，誓要推倒墻體，得到美味。
墻推倒了，兩邊的居民得以團(tuán)聚，大家在一起享受美味的食物。
人們在墻體廢墟上搭起了燒烤架，分享羊肉。
小女孩說：“We did it，the United States of Australia."(我們做到了，這是澳大利亞合眾國）而爺爺卻笑著回答：“Yeah, it's just Australia“（是啊，這只是澳大利亞本來的樣子）。
結(jié)尾，制作團(tuán)隊(duì)還不忘調(diào)侃了在山火期間，玩忽職守的澳洲領(lǐng)導(dǎo)人。他身著度假花襯衫，一臉懵：“我錯(cuò)過了什么？”
Credits
Client – Meat & Livestock Australia
General Manager – Marketing and Insights: Nathan Low
Domestic Market Manager: Graeme Yardy
Brand Manager: Anna Sharp
Assistant Brand Manager: Krystina Batt
Creative Agency – The Monkeys, part of Accenture Interactive
Group CEO and Co-Founder: Mark Green
Managing Director: Matt Michael
Group Chief Creative Officer and Co-Founder: Scott Nowell
Executive Creative Director: Vince Lagana
Creative Director: Scott Dettrick
Creative team: Harry Boothman & Joash Tham
Art Director OOH: Jonathan Rands
Business Strategy Director: Kit Lansdell
Group Content Director: Ciaran Miller-Stubbs
Content Director: Fizzy Keeble
Senior Content Manager: Ruth Peck
Senior Producers: Christina Wilmot & Penny Brown
Producer OOH: Will Haslingden
Design Lead: James Halliday
Senior Designer: Laura Ives
Production Company - Airbag
Director: Ariel Martin
Executive Producer: Alex Tizzard
Producer: Megan Ayers
DOP: Lachlan Milne
Edit House: ARC Edit
Editor: David Whittaker & Lucas Baynes
VFX: Airbag
Grade: Fergus Rotherham
Conform: White Chocolate
Music & Sound by Song Zu
Composer: Haydn Walker
Sound Designer: Simon Kane
Producer: Katrina Aquilia
Media agency - UM
Georgina Parchert – Connections Strategist
Jonny Day – Connections Design Director
Hayley Pyper – Client Director
Jenny Lam – Senior Partnerships Manager
Joshua Coles – Partnerships Executive
PR Agency – one green bean
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