聯(lián)合利華旗下馬麥醬（Marmite），此前推出全新辣椒口味。2 月 7 日，品牌再推出限量版「爆辣」口味，在英國當(dāng)?shù)爻泻途W(wǎng)上銷售，僅售賣 6 個月。
為了給新品造勢，同時在噱頭上做足，攜手創(chuàng)意代理商 Adam&eveDDB， 馬麥醬（Marmite）放出系列超彪悍廣告牌。
以「Love it. Hate it. Be Careful with it. 愛它，恨它，當(dāng)心它」為文案主題，廣告牌畫面上，爆辣口味醬在爆炸。黃蓋子直接從畫面中炸飛出去，有的飛到汽車上，砸穿了擋風(fēng)玻璃；有的飛到房頂，孤單掛在一角；有的飛到樹枝上，搖搖欲墜。
有多辣，就有多炸。
系列戶外廣告牌
01
02
03
Credits
Client: Unilever
Brand: Marmite
Project/Campaign name: Dynamite
First Air Date: 08.02.21
Client/s Team:
Vice President, Foods & Refreshment, Unilever UKI: Andre Burger
Marketing Director, Foods, Unilever UKI: Fikerte Woldegiorgis
Marketing Manager, Unilever UK: Kyrie Merryman
Brand Manager, Unilever UK: Sophie Allan
Assistant Brand Manager, Unilever UK: Rebecca Prior
Agency: adam&eveDDB
Group Executive Creative Director: Ben Tollett
Chief Creative Officer: Richard Brim
Copywriter: Alex Lucas
Art director: Jon Farley
Agency Integrated Producer: Jaki Jo Hannan
Planner/s: Will Grundy, Sara Keegan
Project Manager: Jacqueline Lynch
Joint CEO: Tammy Einav &/ Mat Goff
Managing Partner: Tom White
Account Director/s: Oliver Lester
Account Manager/s: Emily Bristowe
Design: King Henry
Head of Design: Paul Knowles
Artworker: Dave Callow
Supply: Gutenberg Global
Senior Producer: Tony Hutton
Media agency: Mindshare
Client Director/s: Nika Dohoczky
Account Director: Tess Domenet
Account Manager: Ismaila Bojang
Special Build OOH Agency: Kinetic
Head of projects and operations: Sam O’Connell
Billboard sites: Jack Agency & JCDecaux
Post Production: Dennis Tuffnell
PR Agency: W Communications
Associate Director: Nikki Collins
Senior Account Director: Jess O’Donohoe
Senior Account Manager: Sam Beer
Account Manager: Paige Hartley
Senior Account Executive: Susana Micolta
Account Executive: Ella Bull
Photographer (Still Life): James Day
Agent (Still Life): Siobhan Squire
Photographer (Landscape): Sue Parkhill
Agency (Landscape): PLEAT
Model Making (Still Life): Andy Knight
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