奧美終結(jié)與上海廣告25年合資，奧美中國(guó)全資獨(dú)立

原創(chuàng) 贊4 收藏2 評(píng)論

舉報(bào) 2017-01-18

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WPP 日前宣布其旗下子公司奧美營(yíng)銷傳播有限公司將從上海廣告有限公司收購(gòu)剩余兩家合資公司的全部股權(quán)。此次收購(gòu)意味著上海奧美廣告有限公司和上海奧美營(yíng)銷傳播咨詢有限公司將擁有各自剩余的25%和15%股份。

上海奧美廣告有限公司成立于1991年，在中國(guó)有大約520名員工。該代理公司專門從事廣告策略、設(shè)計(jì)和制作，服務(wù)客戶包括百勝餐飲、聯(lián)合利華、飛利浦、雀巢和可口可樂。截至2015年底，上海奧美廣告有限公司的全年收入為6.332億元，同期總資產(chǎn)為4.663億元。

上海奧美商務(wù)咨詢有限公司成立于1997年，是一家領(lǐng)先的傳播與公關(guān)咨詢代理公司，該公司擁有450名員工。截至2015年底，全年收入為5.758億元，同期總資產(chǎn)為4.169億元人民幣?？蛻舭ㄈ赋?、洲際酒店、UPS和聯(lián)想。

此次收購(gòu)展現(xiàn)了WPP集團(tuán)的重大發(fā)展戰(zhàn)略以及投資重要市場(chǎng)和領(lǐng)域的決心。當(dāng)前，WPP集團(tuán)在大中華區(qū)（包括子公司）已經(jīng)創(chuàng)收16億美元，共擁有14000名員工。

WPP have today announced that its operating company Ogilvy & Mather Marketing Communications Limited (O&M) has agreed to acquire full ownership of two existing Chinese joint ventures from Shanghai Advertising Limited.The acquisition will see O&M take up the remaining 25% and 15% stakes in Shanghai Ogilvy & Mather Advertising Ltd and Shanghai Ogilvy & Mather Marketing Communications Consulting Co. Ltd respectively.

Shanghai Ogilvy & Mather Advertising was founded in 1991 and employs around 520 people in China. The agency specialises in advertising strategy, design and production with key clients including YUM! Brands, Unilever, Philips, Nestlé and Coca-Cola. Shanghai Ogilvy & Mather Advertising’s gross revenues for the year ending 2015 were RMB 633.2 million with gross assets of RMB 466.3 million as of the same period.

Shanghai Ogilvy & Mather Marketing Communications Consulting Co. Ltd was founded in 1997 and is a leading agency in communications and public affairs consulting. The agency employs 450 people and revenues for the year ending 2015 were RMB 575.8 million with gross assets of RMB 416.9 million as of the same period. Clients include Nestlé, IHG, UPS and Lenovo.

The acquisition demonstrates WPP’s strategy and commitment to investing in important markets and sectors. Collectively, WPP companies (including associates) in Greater China generate revenues of US$1.6 billion and employ 14,000 people.

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