從中國(guó)走向世界：Monks摩課士中國(guó)成立出海營(yíng)銷業(yè)務(wù)部門

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舉報(bào) 2024-12-18

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摩課士，Monks，出海，行業(yè)動(dòng)態(tài)

我們興奮地宣布，Monks摩課士中國(guó)成立全新出海營(yíng)銷業(yè)務(wù)部門 —— Chuhai Monks！出海Monks將致力與中國(guó)本地品牌合作，整合利用Monks摩課士全球33個(gè)辦公室的資源，通過(guò)中國(guó)130多名Monks摩課士團(tuán)隊(duì)成員的直接服務(wù)，賦能本土品牌客戶，進(jìn)一步推動(dòng)本土品牌全球海外業(yè)務(wù)的持續(xù)性增長(zhǎng)。

Monks, global, purely digital, data-driven, unitary operating brand of S4Capital plc., is proud to announce the launch of its new outbound marketing division, a.k.a Chuhai Monks, dedicated to helping Chinese brands succeed on the global stage. With a network spanning 33 global offices and a team of over 130 Monks based in China, Monks China is uniquely positioned to unlock growth for Chinese brands worldwide.

“在過(guò)去幾年間，我們有幸為眾多國(guó)內(nèi)一流品牌提供出海營(yíng)銷服務(wù)，其中包括SHEIN、阿里巴巴、realme、榮耀、OPPO、華為、小米、吉利、Sojos和美的等品牌?！?Monks摩課士大中華區(qū)董事總經(jīng)理Rogier Bikker表示， “全新出海Monks團(tuán)隊(duì)的建立，將我們的優(yōu)勢(shì)資源針對(duì)性地整合到該團(tuán)隊(duì)，充分利用Monks摩課士全球網(wǎng)絡(luò)的豐富經(jīng)驗(yàn)、資源和人才儲(chǔ)備，為中國(guó)品牌出海持續(xù)賦能?！?br/>

“Over the past few years, we’ve been steadily building our outbound capabilities, working with leading Chinese brands such as SHEIN, Alibaba, Realme, Honor, OPPO, Huawei, Xiaomi, Geely, Sojos, and Midea,” says Rogier Bikker, Managing Director of Monks Greater China. “The creation of Chuhai Monks brings these efforts under one dedicated banner, enabling us to provide Chinese brands with unparalleled expertise, resources, and talent—both in China and across our global teams.”

摩課士，Monks，出海，行業(yè)動(dòng)態(tài)

出海Monks團(tuán)隊(duì)，由策略、創(chuàng)意、AI內(nèi)容工作室、社交媒體和媒介等多個(gè)團(tuán)隊(duì)的精英力量共同組成。該部門致力于滿足中國(guó)品牌在全球市場(chǎng)的擴(kuò)張需求，專注于品牌建設(shè)、短視頻內(nèi)容制作和媒體傳播。借助Monks摩課士位于上海松江的AI內(nèi)容工作室，以及與TikTok、Google和Meta的戰(zhàn)略合作伙伴關(guān)系，出海營(yíng)銷業(yè)務(wù)部門專注于以“中國(guó)速度和中國(guó)效率”來(lái)位客戶打造優(yōu)質(zhì)短視頻內(nèi)容，力求與全球觀眾產(chǎn)生深刻共鳴。

Chuhai Monks brings together a powerhouse team spanning strategy, creative, studio, social, and media capabilities. The division is focused on meeting the unique needs of Chinese brands in international markets, with a particular emphasis on branding, social short video content production and media. Leveraging our AI Content Studios in Songjiang, Shanghai, and strategic partnerships with TikTok, Google, and Meta, Chuhai Monks specialize in creating high-quality short video content at what we proudly call “China speed and cost”—tailored to resonate with global audiences.

摩課士，Monks，出海，行業(yè)動(dòng)態(tài)

“在我們松江的AI工作室，我們立足中國(guó)，依托我們的全球網(wǎng)絡(luò)，為中國(guó)品牌出海全球化，更多、更快、更經(jīng)濟(jì)、更多的適合當(dāng)?shù)厣缃幻襟w的短視頻內(nèi)容。在這一點(diǎn)上，遙遙領(lǐng)先于競(jìng)爭(zhēng)對(duì)手！”Monks摩課士中國(guó)工作室負(fù)責(zé)人AG Gu自豪地說(shuō)道。

“In our AI Content Studios in Songjiang, we’re leading the way in producing social short videos for global audiences—better, faster, and more cost-effectively than any competitor,” says AG Gu, Studio Lead at Monks China.

摩課士，Monks，出海，行業(yè)動(dòng)態(tài)

中國(guó)品牌出海既是挑戰(zhàn)重重的旅程，也是蘊(yùn)藏?zé)o限商機(jī)的廣闊天地。“每一個(gè)走向全球的中國(guó)品牌找到合適的市場(chǎng)策略都需要經(jīng)過(guò)深思熟慮、精心考量的定位?！?Monks摩課士中國(guó)首席制片人Ella Guo表示，“然而，成功的關(guān)鍵在于如何根據(jù)海外市場(chǎng)的真實(shí)用戶需求和文化土壤構(gòu)建和重塑品牌形象，并真正打動(dòng)海外市場(chǎng)的消費(fèi)者。在Monks摩課士，我們致力于支持勇敢且創(chuàng)新的中國(guó)品牌，與其并肩，一同走向國(guó)際市場(chǎng)。”

Expanding globally presents complex challenges, but it also offers immense opportunities for bold, innovative brands. “Finding the right strategy for each Chinese brand entering overseas markets requires thoughtful navigation,” explains Ella Guo, Lead Producer at Monks China.” The key is to build and adapt brands that genuinely resonate with local consumers. At Monks, we’re committed to supporting Chinese brands in achieving this and growing alongside them as they succeed internationally.”

Monks摩課士的媒介服務(wù)主要涵蓋平臺(tái)代理、全域媒體平臺(tái)代投放、媒介咨詢業(yè)務(wù)。核心代理平臺(tái)包括Google Marketing Platform、亞馬遜DSP、The Trade Desk等。平臺(tái)代投放以媒介策略為核心，覆蓋Google Ads, Meta, Tiktok等核心主流平臺(tái)的全案服務(wù)。媒介咨詢業(yè)務(wù)旨在幫助出海企業(yè)更好地審視線上媒介采買效率，以品牌為出發(fā)點(diǎn)更好地優(yōu)化媒介流程。

Monks media services include three pillars: Media Activation, Managed Media and Media Advisory. Monks represent global media platforms such as Google Marketing Platform, Amazon DSP, The Trade Desk and more, to help Brands get licenses or managed services focusing on the platforms. The Managed Media service focuses on media strategy, offering comprehensive media buy as a whole for mainstream platforms such as Google Ads, Meta, TikTok, etc. Media Advisory aims to help Brands better assess the efficiency of online media buying, optimizing media processes with a brand-centric approach.

Monks摩課士全新海外營(yíng)銷業(yè)務(wù)部門的建立，體現(xiàn)了 Monks摩課士中國(guó)賦能本土品牌的使命，讓更多具有雄心壯志的中國(guó)品牌，能夠以更卓越的專業(yè)性、敏捷度和創(chuàng)造力在全球市場(chǎng)中保持領(lǐng)先，蓬勃發(fā)展！

Chuhai Monks embodies Monks’ mission to empower Chinese brands with the expertise, agility, and creativity they need to thrive in global markets. We look forward to partnering with ambitious brands ready to make their mark on the world stage.

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