舉報(bào)
2019-02
保險(xiǎn)一直以來只是在人們?cè)馐転?zāi)難之后才會(huì)給人們進(jìn)行物質(zhì)上的補(bǔ)償，但在災(zāi)難發(fā)生之前，其實(shí)人們也會(huì)因?yàn)槟切﹨R集成災(zāi)難的小麻煩感到困擾。針對(duì)這種情況，澳大利亞領(lǐng)先的保險(xiǎn)公司 NRMA 希望做的不止是在災(zāi)后幫助人們站起來，而是在災(zāi)難之前就可以做到提前預(yù)防，因此 NRMA 與 CHE Proximity 進(jìn)行合作，開發(fā)了一款 NRMA Safety Hub 應(yīng)用程序。
Safety Hub 推出后，率先邀請(qǐng)了156000 名澳大利亞人參與體驗(yàn)這款軟件，Safety Hub 將房屋可能發(fā)生的風(fēng)險(xiǎn)提前，例如提醒用戶更換水管、清理排水溝、修剪懸垂的樹枝等來避免未來可能的災(zāi)難，并且 Safety Hub 還設(shè)計(jì)了一系列的任務(wù)交給用戶去完成，每完成一項(xiàng)，用戶將會(huì)得到現(xiàn)金，同時(shí)還讓用戶的房屋大大降低了風(fēng)險(xiǎn)，讓他們更安全。這一舉措讓 Safety Hub 得到使用者的肯定，客戶滿意度達(dá)到前所未有的水平，并讓澳大利亞成千上萬的房屋更加安全。
項(xiàng)目信息
品牌/廣告主
NRMA
營(yíng)銷機(jī)構(gòu)
Creative Agency 創(chuàng)意代理商
CHE Proximity 澳大利亞
參與者
獎(jiǎng)項(xiàng)榮譽(yù)
2021
Spikes Asia
Creative Effectiveness
Grand Prix
2020
AWARD Awards
Purpose | Creativity for Good | Service Innovation and Design
Silver
2020
AWARD Awards
Media | Channels | Use of Digital Platforms
Bronze
2020
AWARD Awards
Design | Product Design | Interactive Design
Finalist
2020
AWARD Awards
Media | Channels | Use of Technology
Bronze
2020
AWARD Awards
Craft | Digital Craft | User Experience Design (UX)
Finalist
2020
AWARD Awards
Advertising | Digital | Digital Tools & Utilities
Bronze
2020
AWARD Awards
Innovation | Brand Innovation | Product Innovation
Finalist
2020
AWARD Awards
Innovation | Brand Innovation | Brand Engagement
Finalist
2020
AWARD Awards
Planning | Apg Creative Strategy | Audience Insight and Social Behaviour/Cultural Insight
Finalist
2020
AWARD Awards
Advertising | Digital | Apps
Bronze
2020
AWARD Awards
Purpose | Creativity for Good | Product Design
Finalist
2020
AWARD Awards
Design | Product Design | Connected Products & Wearable Technology
Finalist
2020
The Webby Awards
Advertising, Media & PR | Brand Strategy
Honoree
2020
The Webby Awards
Advertising, Media & PR | Best Use of Data Driven Media
Honoree
2019
Cannes Lions
Creative Data | Data-driven Consumer Product
Silver
2019
Cannes Lions
Mobile | Brand-led Mobile Apps
Silver
2019
Cannes Lions
Mobile | Data / Insight
Bronze
2019
Cannes Lions
Creative Strategy | Business Transformation
Bronze
2019
LIA
Non-Traditional | Direct Marketing
Silver
2019
LIA
Digital | Banking/Financial/Insurance
Silver
2019
CLIO Awards
Digital/Mobile | Apps
Gold
2019
Tangrams
Data & Analytics | Audience Segmentation
Silver
2019
Tangrams
Data & Analytics | Customer Intelligence
Gold
2019
Tangrams
Effectiveness | Insights / Strategic Thinking
Gold
2019
Tangrams
Effectiveness | Consumer & B2B Services
Gold
2019
Tangrams
Digital Strategy | Consumer & B2B Services
Platinum Award
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