格魯吉亞每年有超過3600名兒童被賣為性奴隸——足以填補72輛校車。為了解決這個問題，BBDO（美國）和非營利性組織Street Grace包下了72輛校車進行反人口販賣，并將他們送往亞特蘭大，創(chuàng)造了一英里長的移動廣告牌。
此次活動實際上阻止了亞特蘭大的交通，召開了新聞發(fā)布會。其中包括喬治亞州當(dāng)選人、司法部長和兒童性交易幸存者。
如此壯觀的場景，也反向表明這個問題不容忽視。組織者要求公民加入他們打擊性交易的斗爭中，并邀請進入活動網(wǎng)站StopTraffick.com承諾并使用#StopTraffick標簽。
點擊圖片進入活動網(wǎng)站
“Stop Traffick”榮獲2019 ADC Awards - Experiential Design | Live Event“Best of Discipline”獎項；Experiential Design | Guerrilla / Stunt類“Gold Cube”獎項。以下是參賽ADC Awards完整版報獎視頻：
參考資料：
BBDO Atlanta Stops Traffic to Put an End to Sex Trafficking for Street Grace
A MILE-LONG CARAVAN OF SCHOOLBUSES MOURNS THOUSANDS OF CHILDREN SOLD INTO SEX SLAVERY
項目信息
品牌/廣告主
Street Grace
營銷機構(gòu)
Creative Agency 創(chuàng)意代理商
BBDO 美國
參與者
獎項榮譽
2020
NYF Advertising Awards
Positive World Impact | Public Service |?Children- Health, Happiness and Safety | Charity/Non-Profit
Gold
2020
NYF Advertising Awards
Avant-Garde/Innovative | Avant-Garde/Innovative | Creative Use of Medium
Silver
2020
NYF Advertising Awards
Activation & Engagement | Best Use | Print/Outdoor
Silver
2020
NYF Advertising Awards
Creative Marketing Strategy/Effectiveness | Earned Media
Silver
2020
NYF Advertising Awards
Activation & Engagement | Best Use | Events & Stunts
Grand
2020
NYF Advertising Awards
Outdoor | Products & Services |?Transportation
Grand
2019
Cannes Lions
Outdoor | Live Advertising and Events
Bronze
2019
Cannes Lions
Branded Experience & Activation | Guerilla Marketing & Stunts
Bronze
2019
Cannes Lions
Direct | Use of Ambient Media: Large Scale
Bronze
2019
Cannes Lions
Outdoor | Transit
Silver
2019
LIA
Integration | Public Service/Social Awareness
Finalist
2019
LIA
Health & Wellness | Social Responsibility/Awareness
Finalist
2019
LIA
Ambient | Public Service/Social Awareness
Gold
2019
LIA
Poster | Public Service/Social Awareness
Bronze
2019
LIA
Non-Traditional | Live Events - Beyond Advertising
Bronze
2019
CLIO Awards
Direct | Other
Bronze
2019
CLIO Awards
Out of Home | Other
Gold
2019
CLIO Awards
Integrated Campaign
Bronze
2019
The One Show
Direct Marketing | Out of Home | Billboards & Transit
Bronze Pencil
2019
ADC Awards
Experiential Design | Live Event
Best in Discipline
2019
ADC Awards
Experiential Design | Guerrilla / Stunt
Gold Cube
2019
AD STARS
Outdoor | Ambient (Non standard and Free-format outdoor advertising) | Transit
Silver
2019
AD STARS
Outdoor | Ambient (Non standard and Free-format outdoor advertising) | Live Advertising and Events
Silver
2019
AD STARS
Human Rights
Grand Prix
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