一棵樹長成能凈化空氣的成年樹至少需要十年，Boysen KNO×OUT涂料要達(dá)到一棵成年樹的空氣清潔能力只需要一平米。為展示這一產(chǎn)品，菲律賓馬尼拉TBWA\ Santiago Mangada Puno使用KNOxOUT在馬尼拉最繁忙且沒有樹木的高速公路上繪制了一平見方的藝術(shù)品。這些藝術(shù)品在清潔空氣的同時(shí)，讓產(chǎn)品得到了很好的曝光和關(guān)注。
為了對環(huán)境產(chǎn)生最大化的影響，Boysen及其代理商選擇了空氣中排放二氧化碳污染物最多的街區(qū)，并在這些區(qū)域內(nèi)選擇了面積超過100平方米的墻壁，用以繪制更多的壁畫，這些壁畫內(nèi)容包括橡皮鴨，鳥類，食品，玩具和其他醒目的物品或豐富多彩的肖像。一方面Boysen產(chǎn)品得到曝光，另一方面將有效地降低該地區(qū)的空氣污染程度。值得一提的是，這些藝術(shù)涂鴉是在一夜之間完成的。
這些藝術(shù)品使該地區(qū)的空氣污染減少了20％。到目前為止，該城市的6,000平方米的墻壁已經(jīng)涂上了Boysen KNOxOUT，其中包括2012年推出的廣告。
項(xiàng)目信息
品牌/廣告主
Boysen
營銷機(jī)構(gòu)
Creative Agency 創(chuàng)意代理商
TBWA\Santiago Mangada Puno
參與者
獎(jiǎng)項(xiàng)榮譽(yù)
2019
Cannes Lions
Innovation | Applied Innovation
Bronze
2019
AWARD Awards
Poster & Outdoor | Outdoor,?Individual.?Any?Format
Bronze
2019
ADFEST
Media Lotus | Best Use of Print / Outdoor & Transit
Silver Lotus
2019
ADFEST
Design Lotus | Exhibitions, Events& Public Environment
Gold Lotus
2019
ADFEST
Design Lotus | Product Design | Innovative & Sustainable Design
Silver Lotus
2019
ADFEST
Outdoor Lotus | Billboard & Street Furniture | Street Signs & Street Furniture
Silver Lotus
2019
AD STARS
Outdoor | Product & Service | Furniture / Household
Silver
2019
AD STARS
Outdoor | Outdoor Craft | Art direction
Bronze
2019
AD STARS
Outdoor | Product & Service | Electronics / IT/ Office Equipments / Home electronics & audio-visual / Business Equipment & Services
Bronze
2019
AD STARS
Green
Bronze
2019
AD STARS
Branded Information Videos
Bronze
2019
AD STARS
Media | Product & Service | Furniture / Household
Crystal
2019
AD STARS
Design | Communication Design | Self-Promotion (POS, Consumer Touchpoints, In-store Digital Signage and Designs, Flyers, Tickets, Invitations, Postcards, Calendars, Christmas and other greeting cards, Logos)
Gold
2019
AD STARS
Outdoor | Outdoor Craft | Illustration
Bronze
2019
AD STARS
Design | Product & Service | Furniture / Household
Silver
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