舉報(bào)
2018-07
泰國(guó)電視審查機(jī)構(gòu)一向已嚴(yán)謹(jǐn)著稱。對(duì)于他們認(rèn)為不合適的行為或者事物，他們都會(huì)打上馬賽克。
但這卻給Netflix宣傳新劇《Narcos》提供了助力。
《Narcos》中充斥著毒品、性、暴力等畫面。Netflix未做任何刪減，直接將樣品呈遞給了審查機(jī)構(gòu)。
審查機(jī)構(gòu)告知這些畫面都需要?jiǎng)h除。Netflix照做了。
除了劇中做了處理，Netflix也按照審查機(jī)構(gòu)的標(biāo)準(zhǔn)修改了廣告板。
畫面處理過后，觀眾反而表示更想看原版電視劇，為這部劇引來了很多的關(guān)注。
項(xiàng)目信息
品牌/廣告主
Netflix
營(yíng)銷機(jī)構(gòu)
Creative Agency 創(chuàng)意代理商
JWT 智威湯遜 曼谷
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2019
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