面對日益嚴(yán)峻的視力下降問題，澳大利亞眼鏡品牌 1001 Optometry 試圖用一個小創(chuàng)意向人們展示他們需要檢查眼睛了。
在世界驗光日（3月23日）到來之前，1001 Optometry 與 VML 和 AI 藝術(shù)家 Prospex Park 合作開發(fā)了名為“隱藏的眼睛測試”活動。
利用先進的 AI 功能，將精心設(shè)計的文字與廣告牌中的構(gòu)圖、顏色、對比度、模特、衣櫥、前景和背景完美結(jié)合，只有視力模糊的人才能看見，并且每張海報都針對不同的視力狀況而設(shè)計。
如果你看到“眼部測試（EYE TEST）”、“眼部掃描（EYE SCAN）”或“眼睛護理（EYE CARE）”等字樣，則表示你的視力受損，需前往 1001 驗光店進行專業(yè)診斷。如果你需要瞇起來才看到，那么恭喜你，你的視力很好。
此外，根據(jù)觀看距離，隱藏的文字可以測出近視、遠視等視力問題，甚至可以揭示白內(nèi)障或青光眼等疾病的早期跡象。并且它們還提高了對糖尿病等嚴(yán)重健康問題的認(rèn)識，因為視力受損通?？梢宰鳛樵缙诘念A(yù)警信號。
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