領(lǐng)先的戶外媒體公司APN Outdoor與DDB、Steinlager合作，首次將奧克蘭機(jī)場放在主導(dǎo)地位，并將其轉(zhuǎn)變?yōu)閷崟r戰(zhàn)場。
Fight for Territory
（視頻時長：2′1″）
獅子橄欖球巡回賽每12年舉辦一次，這次它將前往新西蘭。
為了得到最大限度的宣傳，All Blacks贊助商Steinlager找到球迷和球隊花時間最多的地方：機(jī)場。
在機(jī)場的每個終端上都購買了標(biāo)志，并使它們具有交互性。
然后，告訴競爭對手Guinness——Lion 的贊助商，它只需為他們而戰(zhàn)就可以獲得免費的標(biāo)志。
海報
項目信息
品牌/廣告主
Lion
營銷機(jī)構(gòu)
Creative Agency 創(chuàng)意代理商
DDB Group 新西蘭
參與者
獎項榮譽
2018
Cannes Lions
Direct | Use of Print / Outdoor
Silver
2018
Cannes Lions
Brand Experience & Activation | Sponsorship & Brand Partnership
Silver
2018
Cannes Lions
Direct | Real-time Response
Silver
2018
Cannes Lions
Media | Food & Drink
Bronze
2018
Cannes Lions
Direct | Single Country Campaign
Silver
2018
Cannes Lions
PR | Sponsorship & Brand Partnership
Bronze
2018
Cannes Lions
Brand Experience & Activation | Tangible & Spatial Technology
Bronze
2018
AWARD Awards
Promotion & Experiential | Best Sponsorship or Partnership Campaign
Silver
2018
AWARD Awards
Direct Marketing | Direct Response Advertising, Campaign. Single Medium
Bronze
2018
AWARD Awards
Poster & Outdoor | Targeted Indoor, Campaign
Silver
2018
AWARD Awards
Digital | Digital Kiosk, Point of Sale, On-Site, Outdoor Digital
Bronze
2018
AD STARS
Outdoor | Ambient (Non standard and Free-format outdoor advertising) | Transit
Gold
2018
AD STARS
Promotion | Product & Service | Drinks (alcoholic & non-alcoholic)
Bronze
2018
AD STARS
Outdoor | Product & Service | Drinks (alcoholic & non-alcoholic)
Silver
2018
AD STARS
Media | Use of Media | Use of outdoor in a media campaign
Silver
2018
AD STARS
Promotion | Use of Promo & Activation | Use of print or standard outdoor in a promotional campaign
Bronze
2018
Spikes Asia
Brand Experience & Activation | Use of Print or Outdoor
Gold Spike
2018
Spikes Asia
Brand Experience & Activation | Sponsorship & Brand Partnership
Grand Prix
2018
Spikes Asia
Digital | Digital Billboard
Silver Spike
2018
Spikes Asia
Direct | Food & Drink
Bronze Spike
2018
Spikes Asia
Direct | Use of Print / Outdoor
Gold Spike
2018
Spikes Asia
Direct | Experience Design
Silver Spike
2018
Spikes Asia
Brand Experience & Activation | Food & Drink
Silver Spike
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