Never Just a Period
絕不只是一個時期
為什么我的分泌物聞起來像芝士？
為什么沒有人告訴我衛(wèi)生棉條怎么用？
為什么婦科檢查這么痛？
......
面對我們提出來的這些問題，回答往往是“這只是一段特殊時期”，但真的是這樣嗎？
一項由 AMV BBDO 發(fā)起的活動向公眾發(fā)起對話，展示了女性經(jīng)期經(jīng)歷的種種不安，以及她們對自己身體的知之甚少，從初潮到分泌物的氣味，再到被醫(yī)生忽視的痛苦，短片旨在對公眾進行經(jīng)期教育，希望社會真正了解女性身體。
影片由 Lucy Forbes 執(zhí)導，網(wǎng)飛熱門劇集《Eric》的導演，她將殘酷的現(xiàn)實與夸張的表現(xiàn)手法相結(jié)合，融入真人表演和動畫場景，鼓勵人們通過公開談論自己的身體來打破禁忌。一個由女性組成的管弦樂隊貫穿全程，對女性正在經(jīng)歷的痛苦、驚喜做出回應。
此外，影片還描繪了古典繪畫中女性憤怒的形象，與歷史聯(lián)系起來，強調(diào)幾個世紀過去了，女性仍然有許多問題懸而未決。
項目信息
品牌/廣告主
Libresse 薇爾
營銷機構(gòu)
Creative Agency 創(chuàng)意代理商
AMV BBDO
參與者
獎項榮譽
2025
Cannes Lions
CRAFT | Film Craft | Direction
Bronze
2025
Cannes Lions
HEALTH | Health & Wellness | Brand-Led Education & Awareness - Film Craft: Production Design/Art Direction
Bronze
2025
Cannes Lions
Film | Healthcare
Gold
2025
D&AD Awards
Sound Design & Use of Music | Audio Composition
Wood Pencil
2025
D&AD Awards
ound Design & Use of Music | Adapted Music
Yellow Pencil
2025
D&AD Awards
Entertainment | Scripted Short Form
Graphite Pencil
2025
LIA
Health & Wellness | Corporate Communication
Bronze
2025
LIA
Production & Post-Production | Direction
Silver
2025
LIA
Music & Sound | Music Adaptation - Instrumental
Gold
2025
LIA
Health & Wellness-Craft | Production Design
Gold
2025
LIA
Health & Wellness-Craft | Editing
Gold
2025
LIA
Health & Wellness-Craft | Art Direction
Gold
2025
LIA
Creative Strategy
Gold
2025
LIA
Creative Strategy | Beauty & Well-being
Gold
2025
LIA
Creative Strategy | Long-term Creative Strategy/Effectiveness
Gold
2025
LIA
Health & Wellness-Craft
Gold
2025
LIA
Health & Wellness-Craft | Direction
Gold
2025
LIA
Health & Wellness-Craft | Music Adaptation - Song
Gold
2025
LIA
Health & Wellness-Craft | Sound Design
Gold
2025
LIA
Production & Post-Production | Editing
Gold
2025
LIA
Production & Post-Production | Production Design
Silver
2025
LIA
Online Film | Beauty & Well-being
Bronze
2025
CLIO Awards
Film Craft | Music-Adapted
Silver
2025
CLIO Awards
Film | 61 Seconds to Five Minutes
Silver
2025
CLIO Awards
Film Craft | Direction
Gold
2025
CLIO Awards
Film Craft | Casting
Silver
2025
CLIO Awards
Film Craft | Production Design
Bronze
2025
The One Show
Health & Wellness | Film & Video
Silver Pencil
2025
The One Show
Music & Sound Craft | Sound Design
Bronze Pencil
2025
The One Show
Film & Video | TV, VOD, & Online - Over 90 Seconds - Single
Bronze Pencil
2025
The One Show
Moving Image Craft & Production | Direction - Single
Bronze Pencil
2025
The One Show
Moving Image Craft & Production | Editing - Single
Gold Pencil
2025
The One Show
Music & Sound Craft | Music Adaptation - Instrumental
Silver Pencil
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