MOD茂田 | 360度人生的保鮮秘訣-西門(mén)子冰箱
一邊是新鮮美味的魚(yú)，一邊是朋友發(fā)來(lái)的熱情邀請(qǐng)，該選哪個(gè)呢？西門(mén)子全新iSensoric智感零度保鮮科技替你解決一切煩惱，即便是長(zhǎng)途歸來(lái)，也能鎖住食材最初的“凝時(shí)鮮”，掙脫生活的常規(guī)，真正做到舌尖和身心的鮮活兩不誤。這次有幸能執(zhí)行TWBA的360度無(wú)限鮮活創(chuàng)意，遠(yuǎn)赴新疆取景拍攝，制作組意猶未盡。
How to choose between a fresh delicious fish and a warm invitation from friends?Siemens brand new iSensoric smart technology will solve all your concerns. Even if you come back after a long journey, you can lock the original taste, break free from the routine of life, and really make your tongue and mind fresh. This time, we're lucky to be able to execute TWBA's 360-degree creativity, and go to Xinjiang for filming, and the production team is enjoyed from this experience.
為了體現(xiàn)新產(chǎn)品的格調(diào)和質(zhì)感，美術(shù)老師花了很多心血來(lái)打造一個(gè)簡(jiǎn)潔且具有高科技感的室內(nèi)場(chǎng)景進(jìn)行陳設(shè)，能夠體現(xiàn)西門(mén)子的客戶(hù)對(duì)生活品質(zhì)的追求。為此，特意營(yíng)造樹(shù)林中大平層的窗外視覺(jué)，契合本片男主喜歡大自然，相繼體驗(yàn)了雪山滑雪，新疆露營(yíng)，曠野駕駛和自由潛水的刺激項(xiàng)目。
In order to reflect the style of new products and texture, the art director spent a lot of effort to build a simple indoor scene with high-tech feeling, capable of embodying the of the Siemens customer, who pursuits for quality life. For this reason, the window vision of the large forest is created, which is also in line with the film's hero's personal character, loving the nature. The film is followed by experiencing the skiing on mountain, outdoor camping , valley driving and free diving.
為了拍攝到絕佳的景色，制作組遠(yuǎn)赴新疆，來(lái)到陡峭的峽谷取景，當(dāng)時(shí)新疆的氣溫在1度至零下20度左右。尤其是王礪珉導(dǎo)演和攝影師鐘銳，徒步堪景尋找角度和機(jī)位。拍片搶光線的時(shí)候，“野營(yíng)”場(chǎng)景從一座山頭搬到另一座山頭，制片協(xié)助道具搬運(yùn)篝火時(shí)衣服被燒壞。
In order to capture the perfect scenery, the production team went to xinjiang, came to a steep canyon, temperature at that time was about 1 degrees to minus 20 degrees. Particularly, thanks to director Wang Limin and photographer Zhong Rui, went scouting by themselves and looking for angles and positions. While filming for the camping scene, moved to another moutain, and producer Zhou helpd the props to carry the bonfire while his coat was burnt.
峽谷開(kāi)車(chē)的這場(chǎng)戲采用了航拍以及遙控頭兩組同時(shí)進(jìn)行，以及車(chē)手王衛(wèi)衛(wèi)在如此艱險(xiǎn)的環(huán)境下怒刷彎道，挑戰(zhàn)極限。追究視覺(jué)上的沖擊力，攝影機(jī)被擺放在動(dòng)圖上右下角的白色箱子處，要達(dá)到飛揚(yáng)起的石頭和沙子，每拍攝一個(gè)take都讓人膽戰(zhàn)心驚。
The scene in the canyon was taken by aerial photography and remote control, and the driver, wang wei wei, was in such a difficult situation that he was able to brush the corners and push the limits. For the visual impact, the camera is placed in the white box at the bottom right corner of the gif, to reach the rising stone and sand, and each take was breathtaking.
跳水的這一場(chǎng)戲是在水下攝影棚內(nèi)以及外景結(jié)合進(jìn)行的，最后在后期合成到最終的效果。當(dāng)時(shí)初春的上海天氣依舊寒冷，到淀山湖拍攝外景跳水時(shí)，水溫在1-2攝氏度。這里給所有敬業(yè)的制作組人員點(diǎn)贊，把影片以最好的形式呈現(xiàn)給大家。
The diving scene is a combination of underwater studio and exterior scene, which is eventually synthesized to the final effect. It was still cold in Shanghai in early spring, and the water temperature was between 1 and 2 degrees centigrade when the lake was taken to the lake. Due to the dedication of the actor and all the production team members, we had such a piece of work.
團(tuán)隊(duì)介紹 Team Members
客戶(hù) Clients: 西門(mén)子 Siemens
代理商 Agency：TBWA
制作公司 Production House: MOD 茂田
導(dǎo)演 Director：王礪珉
攝影師 DOP: 鐘銳
監(jiān)制 EP: 金蓓
制片 Producer: 周毅
美術(shù) Art Director: 顧云清
剪輯 Editor：王小敏
調(diào)色 TC：Craft Creations
精剪 Online：A Post
三維 CG：UFC
作曲 Music：audioforce
混音 Mix：Hush
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