由品牌 in-house 團(tuán)隊(duì)創(chuàng)意、制作，攜手著名導(dǎo)演 Wayne McClammy，亞馬遜日前推出 2023 圣誕季廣告片《Joy Ride（愉快的滑行）》中，由亞馬遜官網(wǎng)購(gòu)買的防滑坐墊，帶著 3 位老人在冰雪上重溫童夢(mèng)。
在披頭士著名的樂(lè)曲《In My Life》伴奏下，這部無(wú)臺(tái)詞、純眼神和表情溝通的安靜短劇，相當(dāng)催淚。
亞馬遜 Amazon：Joy Ride 愉快的滑行
望著冰雪上快樂(lè)的孩子們，她發(fā)現(xiàn)兩位老友臉上掛著羨慕和落寞。
打開(kāi)亞馬遜，她偷偷為自己和朋友們購(gòu)買了“逆襲神器”。
防滑坐墊到位，開(kāi)滑！
快樂(lè)的三位老伙伴，仿佛瞬間回到了童年。
快樂(lè)，要一起分享。
CREDITS
Jo Shoesmith – VP Global CCO
Tom Pettus – Global Executive Creative Director
Philip Griffiths – EU Executive Creative Director
Josh Cassidy – Group Creative Director
Vicente Feliciano – Group Creative Director
Kurt Feng – Creative Director
Jeb Quaid – Copywriter
David Connell – Global Head of Creative Production
Vanessa MacAdam – Senior Creative Producer
Paul Lewis – Senior Creative Producer
Juliet Rios – Senior Creative Producer
Claudine Cheever – VP Global Brand and Fixed Marketing
Ed Smith – GM EU Integrated Marketing
Walter Frye – Global Director of Brand Marketing
Laura Downey – Global Head of Campaigns
Tessa Pauly – Sr. Brand Campaign Manager
Maite Molling – Sr. Campaign Manager
Tiffany Carley – Sr. Creative Program Manager
Shareen Kern – Sr. Creative Program Manager
Melissa Somosky – Sr. Content Acquisition Manager, Music Licensing
Production
Director – Wayne McClammy
Production Company – Hungry Man
Managing Partner – Kim Dellara
Producer – Rick Jarjoura
DOP – Jess Hall
Editing House – Cabin Editorial
Editor – Chan Hatcher
Colorist – Ricky Gausis
VFX – The Mill
Sound House – Lime Studios
Sound Engineer – Joel Waters
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