《Welcome Home》
（視頻時長：4′02″）
這支為 HomePod 打造的廣告片是 Spike Jonze 導(dǎo)演的作品，由歌手兼舞者 FKA Twigs 擔(dān)任女主，在音樂人 Anderson .Paak 的新歌《Til It's Over》中開始了一段奇妙的體驗(yàn)！
疲憊的女主下班回家后，讓 Siri 用 Homepod 播放音樂。
伴隨著音樂，竟打開了另一個空間，且發(fā)現(xiàn)自己突然有了“超能力”。
沙發(fā)、墻上的畫的局部都被拉長了！
還與鏡子里的自己尬起了舞...
音樂結(jié)束，如夢初醒。
幕后花絮
Adweek 制作了一期視頻展示了《Welcome Home》幕后的故事。
之前以為片中拉伸墻壁是后期特效，結(jié)果這些布景幾乎都是實(shí)景拍攝！
（視頻時長：6′44″）
項目信息
品牌/廣告主
Apple 蘋果
營銷機(jī)構(gòu)
Creative Agency 創(chuàng)意代理商
TBWA\MEDIA ARTS LAB, Los Angeles
參與者
獎項榮譽(yù)
2019
The One Show
Moving Image Craft | Craft - Editing | Single
Silver Pencil
2019
The One Show
Moving Image Craft | Craft - Use of Music | Licensed / Adapted Music
Gold Pencil
2019
The One Show
Branded Entertainment | Music Videos
Gold Pencil
2019
The One Show
Moving Image Craft | Craft - Cinematography | Single
Bronze Pencil
2019
The One Show
Branded Entertainment | Long Form Video | Single
Gold Pencil
2019
The One Show
Moving Image Craft | Craft - Direction | Single
Gold Pencil
2019
ADC Awards
Advertising | Television / Film / Online Video | Online - Single
Gold Cube
2019
ADC Awards
Advertising | Craft in Video | Special Effects - Single
Gold Cube
2019
ADC Awards
Advertising | Craft in Video | Direction - Single
Gold Cube
2019
ADC Awards
Advertising | Innovation / Promotional Materials
Gold Cube
2019
ADC Awards
Motion / Film Craft | Innovation | Motion / Film Craft
Gold Cube
2019
ADC Awards
Advertising | Craft in Video / Editing - Single
Bronze Cube
2019
ADC Awards
Advertising | Branded Content & Entertainment - Online | Short Form
Gold Cube
2019
The Webby Awards
Video |?Long Form
Winner
2019
The Webby Awards
Video |?Music
Winner
2019
The Webby Awards
Advertising, Media & PR |?Best Use of Video or Moving Image
Winner
2019
The Webby Awards
Video |?Best Art Direction
Winner
2018
Cannes Lions
Mobile | Co-creation & User Generated Content
Silver
2018
Cannes Lions
Film | Consumer Durables
Gold
2018
Cannes Lions
Entertainment Lions for Music | Brand or Product Integration into Music Content
Grand Prix
2018
Cannes Lions
Film Craft | Cinematography
Bronze
2018
Cannes Lions
Entertainment Lions for Music | Use of Licensed / Adapted Music
Silver
2018
Cannes Lions
Entertainment | Online: Fiction
Silver
2018
Cannes Lions
Social & Influencer | Co-creation & User Generated Content
Gold
2018
Cannes Lions
Film Craft | Production Design / Art Direction
Gold
2018
D&AD Awards
Film Advertising Crafts | Special Effects for Film Advertising
Yellow Pencil
2018
D&AD Awards
Branded Content & Entertainment | Fiction Film up to 5 mins
Yellow Pencil
2018
D&AD Awards
Film Advertising Crafts | Direction for Film Advertising
Yellow Pencil
2018
D&AD Awards
Art Direction | Art Direction for Film Advertising
Yellow Pencil
2018
D&AD Awards
Film Advertising Crafts | Cinematography for Film Advertising
Graphite Pencil
2018
D&AD Awards
Film Advertising Crafts | Use of Music for Film Advertising
Wood Pencil
2018
CLIO Awards
Film Technique (Visual Effects) | Visual Effects
Silver
2018
CLIO Awards
Film | Short Form
Gold
2018
CLIO Awards
Branded Entertainment | Film - Scripted
Gold
2018
CLIO Awards
Film Technique (Direction) | Direction
Gold
2018
CLIO Awards
Film | Short Form
Grand
2018
CLIO Awards
Film Technique (Music - Licensed) | Music - Licensed
Silver
2018
CLIO Awards
Film Technique (Cinematography) | Cinematography
Silver
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