舉報(bào)
2016-08
對(duì)于美國(guó)的白人父母來(lái)說(shuō)，和孩子進(jìn)行一場(chǎng)認(rèn)真的對(duì)話，可能就是要討論“鳥(niǎo)類(lèi)（birds）”和“豆類(lèi)（beans）”之間的區(qū)別，但對(duì)于黑人父母來(lái)說(shuō)，卻完全不同，這是許多白人家庭所不知道的——“一場(chǎng)對(duì)話”意味著， 要和孩子討論他們長(zhǎng)大的過(guò)程中所將要面臨的來(lái)自社會(huì)的威脅和危險(xiǎn)，而黑人小孩應(yīng)該怎么去克服這些偏見(jiàn)，不被美國(guó)的警察盯上。
BBDO制作這部公益宣傳片的目的，就是為了讓美國(guó)公民們意識(shí)到這一點(diǎn)，黑人們正在面臨和幾十年前同樣嚴(yán)峻的種族歧視問(wèn)題，這些關(guān)上門(mén)來(lái)進(jìn)行的“一場(chǎng)對(duì)話”，需要被公開(kāi)和意識(shí)到。美國(guó)社會(huì)也應(yīng)該對(duì)此有所反應(yīng)。每個(gè)孩子，都應(yīng)該被平等對(duì)待。
項(xiàng)目信息
品牌/廣告主
P&G 寶潔
營(yíng)銷(xiāo)機(jī)構(gòu)
Creative Agency 創(chuàng)意代理商
BBDO 紐約
參與者
獎(jiǎng)項(xiàng)榮譽(yù)
2018
Cannes Lions
Film Craft | Casting
Silver
2018
Cannes Lions
Entertainment | Excellence in Brand Integration & Sponsorships / Partnerships for Branded Content
Silver
2018
Cannes Lions
Sustainable Development Goals | Reduced Inequalities
Bronze
2018
Cannes Lions
Social & Influencer | Corporate Social Responsibility (CSR) / Corporate Image
Silver
2018
Cannes Lions
Film Craft | Direction
Bronze
2018
Cannes Lions
Film Craft | Editing
Bronze
2018
Cannes Lions
Flim | Corporate Social Responsibility (CSR) / Corporate Image
Grand Prix
2018
Cannes Lions
Film | Corporate SocialResponsibility (CSR) / CorporateImage
Gold
2018
Cannes Lions
Film Craft | Cinematography
Silver
2018
D&AD Awards
Film Advertising | Tactical Film Advertising
Graphite Pencil
2018
D&AD Awards
Film Advertising Crafts | Casting for Film Advertising
Graphite Pencil
2018
D&AD Awards
Branded Content & Entertainment | Sponsored
Yellow Pencil
2018
D&AD Awards
Film Advertising Crafts | Direction for Film Advertising
Graphite Pencil
2018
D&AD Awards
Branded Content & Entertainment | Fiction Film up to 5 mins
Graphite Pencil
2018
D&AD Awards
Film Advertising | TV Commercials 41-60 seconds
Yellow Pencil
2018
D&AD Awards
Writing for Advertising | Writing for Digital Marketing
Graphite Pencil
2018
CLIO Awards
Public Relations | Corporate Image
Silver
2018
CLIO Awards
Innovation | Medium Innovation
Shortlist
2018
CLIO Awards
Social Media | Social Video
Gold
2018
CLIO Awards
Branded Entertainment | Film - Scripted
Gold
2018
CLIO Awards
Film Technique (Direction) | Direction
Silver
2018
CLIO Awards
Film | Short Form
Silver
2018
CLIO Awards
Film Technique | Editing
Shortlist
2018
CLIO Awards
Film | Commercials (Between 31 to 60 Seconds)
Gold
2018
The One Show
Branded Entertainment | Online / Short Form - Single
Gold Pencil
2018
The One Show
Branded Entertainment | Broadcast / Long Form - Single
Gold Pencil
2018
The One Show
Moving Image Craft | Craft - Direction / Single
Gold Pencil
2018
The One Show
Cultural Driver | New Trends
Gold Pencil
2018
The One Show
Direct Marketing | Digital / Social Media & Viral Marketing - Single
Gold Pencil
2018
The One Show
Moving Image Craft | Craft - Writing / Single
Gold Pencil
2018
ADC Awards
Craft in Writing | Broadcast for TV | Film | Video - Single
Silver Cube
2018
ADC Awards
Craft in Video | Direction | Single
Bronze Cube
2018
ADC Awards
Television | Film | Online Video Commercials | Television Commercial | Single
Silver Cube
2018
ADC Awards
Advertising | Television / Film / Online Video Commercials / Online Commercial - Single
Gold Cube
2018
ADC Awards
Motion / Film Craft | Craft in Motion / Film / Direction - Single
Gold Cube
2018
The Webby Awards
Advertising & Media | Best Copywriting
Winner
2018
The Webby Awards
Advertising & Media | Best Copywriting
People’s Voice Winner
2017
LIA
TV/Cinema/Online Film | Corporate Image
Gold
2017
LIA
TV/Cinema/Online Film | Copywriting
Silver
2017
LIA
Production & Post-Production | Production Design
Silver
2017
LIA
Production & Post-Production | Direction
Gold
2017
LIA
Production & Post-Production | Cinematography
Gold
專(zhuān)業(yè)評(píng)分
專(zhuān)業(yè)評(píng)分已截止
評(píng)論
評(píng)論
推薦評(píng)論
暫無(wú)評(píng)論哦，快來(lái)評(píng)論一下吧！
全部評(píng)論（0條）