舉報(bào)
2017-03
AAMI smartplates允許年輕司機(jī)跟蹤實(shí)時(shí)學(xué)習(xí)進(jìn)度，針對(duì)技能需要練習(xí)。它使用智能手機(jī)技術(shù)實(shí)時(shí)跟蹤學(xué)習(xí)者的時(shí)間、路線選擇、天氣、道路和交通狀況，然后對(duì)進(jìn)展提供全面的反饋。
AAMI是一個(gè)電子品牌，公司的首席客戶體驗(yàn)官M(fèi)ark Reinke說：“研究表明，年輕的澳大利亞AAMI的司機(jī)在被卷入了一場(chǎng)事故的風(fēng)險(xiǎn)。作為千禧一代使用技術(shù)來管理他們生活的每一方面幾乎是沒有秘密的，我們認(rèn)為現(xiàn)在是時(shí)候重新思考我們?nèi)绾谓涛覀兊暮⒆娱_車，讓學(xué)習(xí)者驅(qū)動(dòng)程序到數(shù)字世界?！?/p>
項(xiàng)目信息
品牌/廣告主
SUNCORP
營銷機(jī)構(gòu)
Creative Agency 創(chuàng)意代理商
OGILVY AUSTRALIA MELBOURNE, AUSTRALIA
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2018
Cannes Lions
Health & Wellness | Insurance | Digital: Platforms
Silver
2018
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2018
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Silver Pencil
2018
The One Show
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2017
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2017
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2017
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2017
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2017
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2017
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Crystal
2017
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Crystal
2017
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Design | Communication Design | Digital design
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2017
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Bronze Spike
2017
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Mobile | Mobile Apps
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