舉報(bào)
2016-10
每年，Steve Waugh基金會(huì)組織一場(chǎng)為期6天的騎行，而這個(gè)活動(dòng)的目的是為了40多萬(wàn)患有罕見疾病的兒童們籌集資金。但問(wèn)題是，這些孩子們卻無(wú)法參與到這個(gè)活動(dòng)中。
由此，他們?cè)O(shè)計(jì)了一輛“無(wú)人駕駛的兒童自行車”，跟在騎行車隊(duì)的后面。這輛自行車安裝了追蹤系統(tǒng)、轉(zhuǎn)向裝置、GPS、360相機(jī)，讓他們從第一人視角來(lái)觀賞整個(gè)騎行之旅。
活動(dòng)期間，獲得了800萬(wàn)的媒體曝光，網(wǎng)站增加了150%的流量，以及提高了237%的捐贈(zèng)。
項(xiàng)目信息
品牌/廣告主
Steve Waugh Foundation
營(yíng)銷機(jī)構(gòu)
Creative Agency 創(chuàng)意代理商
Havas 漢威士 悉尼
參與者
獎(jiǎng)項(xiàng)榮譽(yù)
2017
Cannes Lions
Media |?Use of Ambient Media: Large Scale
Bronze
2017
LIA
Health & Wellness | Social Responsibility/Awareness
Gold
2017
AWARD Awards
Public Relations | Charity, Best Integrated Campaign Led by PR
Silver
2017
AWARD Awards
Branded Entertainment & Content |Experiential - Charity
Bronze
2017
AWARD Awards
Promotion & Experiential | Best use of Promotion and Experiential Marketing in a
Silver
2017
ADFEST
Media Lotus | Best Use Of Ambient: Large Scale
Silver Lotus
2017
ADFEST
Direct Lotus | Best Use Of Direct Ambient: Large Scale
Gold Lotus
2017
Spikes Asia
PR | Charities & Non-profit
Silver Spike
2017
Spikes Asia
Media | Use of Technology
Bronze Spike
2017
Spikes Asia
Media | Charities & Non-profit
Bronze Spike
2017
Spikes Asia
PR | Use of Technology
Bronze Spike
2017
Spikes Asia
Promo & Activation | Charities & Non-profit
Bronze Spike
2017
Spikes Asia
Direct | Charities & Non-profit
Bronze Spike
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