舉報(bào)
2017-02
城市里有很多城市跑步者。每個(gè)跑步者都有不同的目的，但是他們都有一個(gè)共同的敵人：紅綠燈。倫敦有6252個(gè)信號(hào)，紐約有12460個(gè)，東京有15772個(gè)。信號(hào)對(duì)于交通控制和拯救生命是絕對(duì)必要的。然而，他們讓完成一個(gè)不受干擾的城市跑步幾乎是不可能的，讓跑步者放慢速度，并阻礙記錄時(shí)間的表現(xiàn)。為了支持所有的跑步者，阿迪達(dá)斯日本公司指定一個(gè)方案來解決這個(gè)問題，讓城市夜跑者的夢想成真。
這個(gè)方案的主題就叫“ Green Light Run ”。
阿迪達(dá)斯通過和東京都市警察局的合作，分析了該市15772個(gè)交通燈的算法，分析了紅色和綠色信號(hào)的周期和持續(xù)時(shí)間。使用導(dǎo)航 app 制造商 NAVITIME 提供的地圖數(shù)據(jù)，在東京市中心設(shè)計(jì)了全程42.195公里的馬拉松。
一個(gè)語音導(dǎo)航系統(tǒng)引領(lǐng)著城市的跑步者們，他們的路線一直不間斷地出現(xiàn)，無須為紅綠燈而暫停。
項(xiàng)目信息
品牌/廣告主
adidas 阿迪達(dá)斯
營銷機(jī)構(gòu)
Creative Agency 創(chuàng)意代理商
TBWA 日本
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