Design Bakery X Kotex 奢透蟬翼 設計美學與市場銷量兼得
Design Bakery X Kotex
“奢透蟬翼”系列是Kotex高潔絲的高端線產(chǎn)品。
“薄如蟬翼”，告別悶熱，包裝設計使用空氣感、輕盈感強的淺色系搭配，給人輕薄透氣、無負擔的感受。包裝主要圖形為抽象化的“蟬翼”，并以透明的方式呈現(xiàn)，透出產(chǎn)品的內(nèi)袋，體現(xiàn)“透”的概念。
設計榮獲：
2022年Muse Design Award 金獎
"Chan Yi"(Meaning cicada wing) is a high-end product line recently launched by Kotex in China, characterized by its lightweight, comfortable, and breathable features. "Thin as cicada's wings" is a well-known concept in Chinese culture, which encapsulates the core selling point of the product, namely its lightness and breathability, and is easily relatable to the target audience.
The design challenge was to incorporate this concept into a high-end, minimalist, and modern design style. Our approach was to abstract the concept of wings and the overall graphics, adding a sense of high-end and luxury to the product. In addition, we emphasized the product's breathability through a transparent packaging design.
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