舉報(bào)
2021-06
畢業(yè)季，這本應(yīng)是少年人懷揣夢(mèng)想，迎接未來(lái)的無(wú)限可能的日子。可卻有這樣一群高中生，因?yàn)槭艿叫@槍支暴力，再也不能畢業(yè)了。
槍支問(wèn)題是導(dǎo)致美國(guó)兒童和青少年死亡的主要原因之一。僅在2021年，就有3044名高中生被槍殺。為呼吁人們注意這一社會(huì)問(wèn)題，Change The Ref （旨在推動(dòng)槍支改革并遏制美國(guó)境內(nèi)的大規(guī)模槍擊事件的機(jī)構(gòu)）舉辦了一場(chǎng)隱喻意味十足的畢業(yè)典禮，來(lái)紀(jì)念這些死于槍殺的學(xué)生，每張空椅子都代表一個(gè)學(xué)生，如果沒(méi)有被槍殺，他們本應(yīng)已經(jīng)畢業(yè)。
但這還不足以從根本解決槍支問(wèn)題。為此，Change The Ref 創(chuàng)建了一所虛假的高中——詹姆斯 · 麥迪遜學(xué)院（James Madison Academy）。逼真的噱頭愚弄了兩位著名的槍支倡導(dǎo)者，使他們?cè)谶@個(gè)被害學(xué)生的紀(jì)念活動(dòng)上發(fā)言。而在這個(gè)過(guò)程中，這兩位槍支倡導(dǎo)者也成了槍支暴力公益廣告“不可能”的代言人。
The Lost Class (1)
演講人 David Keene，美國(guó)步槍協(xié)會(huì)的董事會(huì)成員和前主席
The Lost Class (2)
演講人 John Lott，槍支權(quán)利活動(dòng)家
The Lost Class 幕后花絮
更多內(nèi)容可訪(fǎng)問(wèn)The Lost Class行動(dòng)呼吁網(wǎng)站：www.thelostclass.com
項(xiàng)目信息
品牌/廣告主
Change the Ref Inc.
營(yíng)銷(xiāo)機(jī)構(gòu)
Creative Agency 創(chuàng)意代理商
參與者
獎(jiǎng)項(xiàng)榮譽(yù)
2022
Cannes Lions
Social & Influencer | Social Film
Gold
2022
Cannes Lions
Social & Influencer | Not for profit / Charity / Government
Silver
2022
Cannes Lions
PR | Not for profit / Charity / Government
Gold
2022
Cannes Lions
Film | Not-for-profit / Charity / Government
Gold
2022
Cannes Lions
Film Craft | Achievement in Production
Bronze
2022
Cannes Lions
PR | Use of Events & Stunts
Gold
2022
Cannes Lions
Social & Influencer | Innovative Use of Influencers
Bronze
2022
Cannes Lions
Sustainable Development Goals | Peace, Justice and Strong Institutions
Silver
2022
D&AD Awards
品牌推廣 | 戰(zhàn)術(shù)上的
Black Pencil
2022
D&AD Awards
空間設(shè)計(jì) | 安裝
Yellow Pencil
2022
D&AD Awards
公關(guān) | 活動(dòng)和特技
Yellow Pencil
2022
D&AD Awards
綜合 | 健康與福祉
Wood Pencil
2022
D&AD Awards
方向 | 電影
Graphite Pencil
2022
D&AD Awards
公關(guān) | 使用媒體關(guān)系
Graphite Pencil
2022
D&AD Awards
影響 | 廣告
Wood Pencil
2022
D&AD Awards
電影 | 社會(huì)商業(yè)活動(dòng)
Graphite Pencil
2022
D&AD Awards
電影 | 超過(guò) 30 秒的社交廣告
Graphite Pencil
2022
D&AD Awards
電影 | 健康與福祉
Yellow Pencil
2022
D&AD Awards
綜合 | 內(nèi)容主導(dǎo)的活動(dòng)
Yellow Pencil
2022
D&AD Awards
直接 | 電影
Black Pencil
2022
CLIO Awards
體驗(yàn)/激活 | 其他 | 公共服務(wù)
Gold
2022
CLIO Awards
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Gold
2022
CLIO Awards
數(shù)據(jù)的創(chuàng)造性使用 | 公共服務(wù)
Gold
2022
CLIO Awards
設(shè)計(jì) | 海報(bào) | 公共服務(wù)
Silver
2022
CLIO Awards
出門(mén)在外 | 海報(bào) | 公共服務(wù)
Bronze
2022
CLIO Awards
綜合運(yùn)動(dòng) | 公共服務(wù)
Grand
2022
CLIO Awards
公共關(guān)系 | 原因相關(guān) | 產(chǎn)品/服務(wù)
Bronze
2022
CLIO Awards
Direct | Experience/Activation | Public Service
Gold
2022
CLIO Awards
Out of Home | Ambient | Public Service
Gold
2022
CLIO Awards
Public Relations | Public Affairs | Public Service
Gold
2022
CLIO Awards
Public Relations | Special Event/Activation | Public Service
Gold
2022
CLIO Awards
Film Craft | Direction | Public Service
Silver
2022
CLIO Awards
Print & Out Of Home Craft | Art Direction | Public Service
Bronze
2022
CLIO Awards
Public Relations | Cause Related | Public Service
Bronze
2022
CLIO Awards
打印 | 公共服務(wù)
Grand
2022
CLIO Awards
體驗(yàn)/激活 | 游擊隊(duì) | 公共服務(wù)
Grand
2022
CLIO Awards
Design | Spatial Design | Public Service
Gold
2022
CLIO Awards
直接 | 電影 | 入職類(lèi)公共服務(wù)
Grand
2022
CLIO Awards
設(shè)計(jì)工藝 | 其他 | 公共服務(wù)
Gold
2022
CLIO Awards
公共關(guān)系 | 原因相關(guān) | 公共服務(wù)
Gold
2022
The One Show
Social Media | Active Engagement / Call to Action
Bronze Pencil
2022
The One Show
Integrated | Integrated Branding Campaign
Bronze Pencil
2022
The One Show
Design | Craft | Art Direction
Bronze Pencil
2022
The One Show
Integrated | Craft | Storytelling
Silver Pencil
2022
The One Show
Cultural Driver | Cultural Driver
Silver Pencil
2022
The One Show
Social Media | Stunts & Activations
Gold Pencil
2022
The One Show
Public Relations | Events & Experiential
Gold Pencil
2022
The One Show
Out of Home | Craft | Photography
Gold Pencil
2022
The One Show
Moving Image Craft | Writing | Series
Gold Pencil
2022
The One Show
Film | Online Films & Video | Long Form | Series
Gold Pencil
2022
The One Show
Experiential & Immersive | Craft | Data Visualization
Gold Pencil
2022
The One Show
Experiential & Immersive | Events / Stunts / Competitions | In-Person
Gold Pencil
2022
The One Show
Direct Marketing | Social Media Post | Series
Gold Pencil
2022
The One Show
Design | Spatial Design | Experiential & Immersive
Gold Pencil
2022
The One Show
Creative Use of Data | Storytelling
Gold Pencil
2022
The One Show
/
Best of Show
2022
The One Show
Design | Out of Home | Brand Installations
Gold Pencil
2022
The One Show
Direct Marketing | Experiential | In-Person Events
Gold Pencil
2022
The One Show
Direct Marketing | Integrated Campaign
Gold Pencil
2022
The One Show
Experiential & Immersive | Brand Installations
Gold Pencil
2022
The One Show
Film | Online Films & Video | Long Form | Single
Gold Pencil
2022
The One Show
Health & Wellness | Public Relations
Gold Pencil
2022
The One Show
Out of Home | Craft | Art Direction
Gold Pencil
2022
The One Show
Out of Home | Experiential & Immersive
Gold Pencil
2022
The One Show
Public Relations | Integrated PR Campaign
Gold Pencil
2022
The One Show
Social Media | Craft | Use of Visuals
Gold Pencil
2022
The One Show
Direct Marketing | Craft | Art Direction
Silver Pencil
2022
The One Show
Public Relations | Media Relations
Silver Pencil
2022
The One Show
Experiential & Immersive | Craft | Art Direction
Bronze Pencil
2022
The One Show
Moving Image Craft | Writing | Single
Bronze Pencil
2022
ADC Awards
Motion / Film / Gaming Craft | Design for Good | Motion / Film Craft
Bronze Cube
2022
ADC Awards
Advertising | Television / Film / Online Video | Online | Series
Bronze Cube
2022
ADC Awards
Advertising | Art Direction | Direct | Single
Bronze Cube
2022
ADC Awards
Experiential Design | Experiential Design | Installations
Silver Cube
2022
ADC Awards
Photography | Design for Good | Photography
Silver Cube
2022
ADC Awards
Advertising | Innovation | Television / Film / Online Video
Silver Cube
2022
ADC Awards
Spatial Design | Spatial Design | Installation Design
Gold Cube
2022
ADC Awards
Interactive | Craft in Online / Mobile | Content Strategy
Gold Cube
2022
ADC Awards
Experiential Design | Experiential Design | Guerrilla / Stunt
Gold Cube
2022
ADC Awards
Brand / Communication Design | Design for Good | Brand / Communication Design | Series
Gold Cube
2022
ADC Awards
Advertising | Television / Film / Online Video | Online | Single
Gold Cube
2022
ADC Awards
Experiential Design | Design for Good | Experiential Design
Gold Cube
2022
ADC Awards
Interactive | Video | Online Video
Gold Cube
2022
ADC Awards
Interactive | Data Visualization
Gold Cube
2022
ADC Awards
Advertising | Direct | Digital | Single
Silver Cube
2022
ADC Awards
Advertising | Design for Good | Advertising | Series
Silver Cube
2022
ADC Awards
Spatial Design | Design for Good | Spatial Design
Silver Cube
2022
ADC Awards
Photography | Drone / Aerial
Silver Cube
2022
ADC Awards
Advertising | Innovation | Direct
Bronze Cube
2022
ADC Awards
Brand / Communication Design | Branding | Branding Systems / Identities | Digital
Bronze Cube
2022
ADC Awards
Motion / Film / Gaming Craft | Motion / Film | Short Video | Series
Bronze Cube
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