奔馳G350發(fā)布暨2020天地即征途啟動(dòng)儀式

數(shù)英評分

收藏評論

舉報(bào) 2020-09

掃描,分享朋友圈

任時(shí)光荏苒，唯傳奇永恒

奔馳G350發(fā)布暨2020天地即征途啟動(dòng)儀式

Mercedes-Benz G 350 Launch

and SUV Journey 2020 Kick-off

2020年9月6日，奔馳G350在敦煌發(fā)布。本次發(fā)布會(huì)選址在一個(gè)前有大漠風(fēng)沙千年呼嘯，后有莫高窟大盛通融之地，完美地襯托出奔馳SUV家族“征服四方”的魄力。今年，天地即征途啟動(dòng)儀式加入了全新G級越野車，豐腴了奔馳SUV家族生來探索世界，解鎖不拘于時(shí)代視野的特性。

Mercedes Benz G350 launch and SUV journey 2020 kick-off held in Dun Huang where it is a historical and cultural place with abundant of ancient Chinese art and frescoes. It perfectly matches Mercedes Benz SUV family’s features, showing its strongest characters, and the power to discover and absorb the multifaceted world.

開場視頻 The OPENING

在開場視頻的設(shè)計(jì)中，菱視為發(fā)布會(huì)創(chuàng)作了一場極具西域風(fēng)情的視覺盛宴。為了更好地展示敦煌文化，創(chuàng)意組前期對敦煌文化、元素、不同時(shí)期色澤的變化等，進(jìn)行了大量的研究。配合飛天舞蹈的演繹，最終將這個(gè)褪色千年的古老文化，重新鮮活地呈現(xiàn)在大屏之中。

The concept of the opening video referred to the culture of Dun Huang Mogao Grottoes. In pre-production period, in order to eventually present a vivid and prosperity Dun Huang dynasty, SPECTRO creative team did a plenty of researches on the western region grottoes such as the symbol of the grottoes culture and the change of the colors and tones in different periods.

出車視頻 The Car Reveal

G350發(fā)布環(huán)節(jié)最大的亮點(diǎn)是將敦煌畫師的現(xiàn)場作畫還原到大屏幕上，讓新車首先在畫中亮相登場。在打破二維的枷鎖“沖”出屏幕后，再來回“穿梭”于畫與現(xiàn)場之中，大氣呈現(xiàn)G Class“傳奇再臨”的風(fēng)范。該環(huán)節(jié)是本次發(fā)布會(huì)視頻創(chuàng)作的重點(diǎn)和難點(diǎn)，包括前期與敦煌畫師討論構(gòu)圖并以最佳方式呈現(xiàn)動(dòng)畫、逼真地在大屏上還原新車的每一個(gè)細(xì)節(jié)、以及CG車與真車交匯點(diǎn)的完美銜接的計(jì)算等。

The most significant part of the event is car reveal. For impressing the audience at car launch moment, the 3D animated G350 was firstly shown on the screen, then the 3D car had a rapid off-road driving performance and rushed out of the screen from the painting by coherently dovetailing a real G350 at the edge, which made G350 look “alive” from the screen.

work in process - 3D car model

_

CREDITS

CLIENT : Mercedes Benz

AGENCY : ACTIVATION EVENTS

CONTENT PRODUCED BY : SPECTRO VISUALS

________________________

// 關(guān)于北京菱視 //

SPECTRO北京菱視主營

影視內(nèi)容制作和文化體驗(yàn)

包括VR、互動(dòng)藝術(shù)、全息投影、

大型發(fā)布會(huì)等影像制作、策劃和籌辦