2015 年，立頓品牌曾推出過一款非?？犰诺呐莶铏C T.O. By Lipton。
如膠囊咖啡機，只需要往 T.O. By Lipton 機體里加上水，再在茶葉容器槽內(nèi)加上茶葉，按下按鈕，機器就會嚴(yán)格控制好水溫和蒸煮時間，泡出一杯超棒的茶。
這款泡茶機外表十分吸睛：頂部煮茶葉的容器是全透明的，用戶能清楚看到茶葉和粉末在熱水里「滾來滾去」、「逐漸消融」的治愈畫面。
這個特征被演繹到了 T.O. By Lipton 的視頻廣告中。
2015 年圣誕季，攜手創(chuàng)意代理商 Tribal Worldwide London 和 adam&eve DDB，以及制作公司 Rogue Films（拍攝）和 The Mill（視效），品牌推出一支題為《 The Revolution in Tea 茶葉的革新》的視頻短片，美輪美奐。
The Revolution in Tea
邀請?zhí)栺R戲團（Cirque du Soleil）出境，伴隨著柴可夫斯基的《天鵝湖組曲》，片中演員們身著五顏六色的外衫，幻化成一片片茶葉（花），落入水中：他們用身體姿態(tài)演繹出茶葉的飄舞和水溶過程。
Credit:
Agency
Agency: Tribal Worldwide London, adam&eveDDB
Producer: Ben Sharpe
Executive Creative Director: Simon Poett
Creative: Paul Robbins, Sam Turk
Managing Partner: Arpan Roychoudhury
Account Manager: Abi Robinson
Production Assistant: Jimena Seoane
Production
Production Company: Rogue Films
Record Company: Factory Studios
Director: Saam Farahmand
Producer: Maddy Easton
Director of Photography: Alex Barber
Production Designer: David Lee
Additional: Shion Hayasaka, Alice Hopgood
Editorial
Editing Company: Trim
Editor: Tom Lindsay
Editing Assistant: Fouad Gaber
VFX & Design
VFX Company: The Mill
Producer: Justin Stiebel
Production Assistant: George Reid
Shoot Supervisor: Hitesh Patel, Peter Hodsman, Tom Raynor, Wes
Creative Director: Wes
2D Lead: Wes
3D Lead: Tom Raynor
2D Artists: Milo Patterson, Fergal Hendrick, Kirsten Hall, Olivia O’Neil, Eleanor Risdon
3D Artist: Philippe Moine, Luke Tickner, Ashley Remule, Christos Parliaros, Andreas Graichen, Adam Darrah, Chris Hutchison, Anthony Northman, Carlo Loffreedo, Gareth Bell, Ashley Reemul, Rim Khayat, Ben Robins, Vasilis Pazionis, Philip Maddock, Ehsan Parizi, Sergio Xisto
Matte Painting: Aurelien Ronceray, Jiyoung Lee
Art Department: Andrew Brooks, Leonard Mercier
Colour
Colour: The Mill
Colourist: James Bamford
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