2021 OPPO RENO 5 PRO Online Launch 海外線上發(fā)布會(huì)

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2021 OPPO RENO 5 PRO 線上發(fā)布會(huì)

Live the Infinite: Oppo Reno 5 Pro Online Launch

以“Live the infinite”為主題，OPPO RENO 5 PRO于2021年01月18日在海外（印度）正式發(fā)布。秉承“科技為人，以善天下”的品牌信仰，我們?yōu)榘l(fā)布會(huì)以下環(huán)節(jié)：展示強(qiáng)大AI攝像功能、革新5G技術(shù)、新穎的設(shè)計(jì)理念、新產(chǎn)品EncoX耳機(jī)發(fā)布、價(jià)格公布這5大個(gè)場(chǎng)景，創(chuàng)意設(shè)計(jì)并制作了高級(jí)感與科技感并重的AI場(chǎng)景和動(dòng)畫(huà)。用視覺(jué)設(shè)計(jì)生動(dòng)詮釋了“解鎖科技創(chuàng)新帶來(lái)新體驗(yàn)，實(shí)現(xiàn)讓每個(gè)人都能釋放無(wú)限的想象力和創(chuàng)造力”。

We helped Oppo launched its Reno 5 Pro in India with an online launch, focusing on its upgraded videography features, primarily its AI highlight video feature, its borderless screen and design, as well as pushing its external earpiece, the OPPO Enco X. Our story with Oppo Reno 5 Pro is about boldness, the courage to push beyond borders, and the willingness to open up to infinite possibilities.

開(kāi)場(chǎng)視頻 The OPENING 創(chuàng)作理念

為展示OPPO RENO系列高感曲面的領(lǐng)先拍攝技術(shù)以及能激發(fā)無(wú)限創(chuàng)造力的相機(jī)功能賣(mài)點(diǎn)，開(kāi)場(chǎng)視頻用代表著光滑設(shè)計(jì)感的透明緞帶與手機(jī)和手機(jī)鏡頭共舞的形式生動(dòng)呈現(xiàn)。

To showcase how the Reno Series is the forefront of pushing boundaries and bringing the magic of technology to users, glassy transparent visuals, which represented sleek design, were twined with the smartphone and bounder less video recording.

AR視頻內(nèi)容：AI ULTRA NIGHT & HDR 創(chuàng)作理念

為了體現(xiàn)AI視頻增強(qiáng)技術(shù)“無(wú)懼明暗，拍的好看，一鍵開(kāi)啟后智能識(shí)別光線場(chǎng)景”的功能，我們通過(guò)同一場(chǎng)景不同時(shí)刻的轉(zhuǎn)換，用白天的場(chǎng)景體現(xiàn)了LIVE HDR視頻算法為逆光美景保駕護(hù)航的功能，用暗光的場(chǎng)景體現(xiàn)“月光夜景算法為夜色增光添彩，層次分明”的功能。

To accurately reflect the video quality enhancement capability through Ultra Night Video algorithms and Live HDR algorithms functions, we set up a scenario but happened in two different scenario, daytime and dark night algorithms functions, to show up an immersive clear image capture moment.

AR視頻內(nèi)容：5G AR MOMENT 創(chuàng)作理念

通過(guò)線性快速流動(dòng)的特效，還原5G功能“極速體驗(yàn)，快到離譜”的特點(diǎn)。

For 5G AR moment, rapidly flowing optical fiber were used to showcase the speed of new era of 5G revolutions.

AR視頻內(nèi)容：DESIGN: RENO GLOW 創(chuàng)作理念

為了生動(dòng)地還原RENO GLOW 猶如星河入夢(mèng)般光芒閃耀的獨(dú)家星鉆工藝，我們?yōu)镽ENO GLOW的出場(chǎng)設(shè)計(jì)了一個(gè)漫天星河的舞臺(tái)，進(jìn)一步強(qiáng)化RENO GLOW細(xì)膩、閃亮的特性。后來(lái)采取了客戶希望簡(jiǎn)潔明了的建議，將滿天星河去掉，留下具有科技感和高級(jí)感的舞臺(tái)輔助RENO GLOW亮相。

A sparkling galaxy was design while AR DESIGN part started to vividly showcase how RENO GLOW series echo the boundless nature of the cosmos with different shimmering and elegant color.

AR視頻內(nèi)容：ENCO X 耳機(jī) 創(chuàng)作理念

我們通過(guò)利用模擬聲波律動(dòng)的效果，形象地呈現(xiàn)ENCO X “聲學(xué)旗艦，聽(tīng)見(jiàn)靈感，一鍵降噪，帶來(lái)沉浸式體驗(yàn)”的畫(huà)面感。

Diffuse waveform which represents sound wave was used to demonstrate how EncoX EarPods fully immerse the users in sound and bring them the best auditory experience imaginable.

【END】

CREDITS：

Client：OPPO

Leading & Creative Agency：GPJ

Content Produced by Spectro Visuals

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