Herbexpert Great Launch 本草優(yōu)萃成功上市
DISCRIPTIONS:
中國第一個本草的洗發(fā)水本草優(yōu)萃，為德國拜耳斯道夫旗下品牌，在中國成功上市。帝麥創(chuàng)意作為策略和創(chuàng)意公司，為品牌定位，創(chuàng)意和執(zhí)行做了360度的推廣和上市計劃，取得成功。
Beiersdorf has greatly launched Herbexpert hair care in China in year2013 .
King Harvests as the strategy partner of Beiersdorf, we successfully
developed the new bottle shape designs for all products line, consumer
insight, products proposition, marketing research, digital plan and all
ATL including TVC,KV and BTL POSM and campaign activities.
In China organic has been trend in cosmetic field, and for herb, we know
already 2 herb brands in skin care, however, Herb Expert as the No.1
herbal hair care products in China market.
BRAND POSITIONING:
With Chinese Herb traditional intelligence to enrich hair extraordinary
from inside and outside to make hair natural and lasting beauty.
Herbexpert selected FINEST precious herb among thousands of TCM and selective precious herb nourishing essence by advanced technology to enrich hair extraordinary from inside and outside to enrich hair.
獨一無二的陰陽開瓶蓋設計
unique cap design with Ying Yang Tai ji concept
柔美的瓶身和瓶標設計
beautiful bottle and label design
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