Sunbeams
疫情當(dāng)下，雖居家隔離，卻不隔離愛。
在今年的母親節(jié)，WhatsApp 推出了一支以母女關(guān)系為題的廣告片，由巴西 AlmapBBDO 創(chuàng)意制作。題為《Raio de Sol（中譯文：陽光）》的廣告片，演繹了一個愜意的午后，母女二人通過 WhatsApp 分享彼此在家中看見的陽光影像。
疫情期間，她們雖然不得不分別待在各自家中，卻不妨礙彼此之間的聯(lián)絡(luò)與思念。在經(jīng)典樂曲《what difference a day makes》的伴奏下，整篇情境舒適而美好。
午后，女孩兒享受著窗外的陽光。她點擊手機上的 WhatsApp，將此刻的這份美好傳遞給在另一端也在居家隔離的媽媽。
她隨后收到了媽媽的回復(fù)：她也正欣賞著此刻的陽光，并拍成了影像，與女兒分享。
本篇幕后的故事也同樣精彩：為了在居家隔離期間完成拍攝，在廣告片中扮演母親的演員其實是導(dǎo)演的媽媽，而扮演女兒的演員其實是攝影指導(dǎo) Pierre 的太太，且所有的制作協(xié)作都是通過 WhatsApp 線上交流完成。
Credits:
CCO: Luiz Sanches
Creative Director: Pedro Corbett
Creative: Pedro Corbett, Firulo, Erick Mendon?a, Juliana Utsch
RTV: Vera Jacinto, Diego Villas B?as, Aline Silva
Service: Fernanda Tedde, Tatiana Vidonscky, Marcelo Porto, Eleonora Iazigi
Planning: Sergio Katz , Beatriz Scheuer, Luciana Shinoda.
Media: Fabio Urbanas, Patricia Rosa, Gustavo Lopes, Daiane Ferreira
Producer: Stink Films
Director: Irm?s Fridman (The Fridman Sisters)
Director of Photography: Pierre de Kerchove
Director of Photography “Casa M?e”: Pedro Tejada
Direction Assistants: Flavia Meszberg, Ana Carolina Fernandes
Camera Assistants: André Fridman, Milena Rosado
Costume Design: Marina Vieira
Production Director: Rafael Rocha
Executive Director: Ingrid Raszl
Executive Producers: Renata Dumont, Carolina Junqueira, Tico Cruz, Camila Martinez, Ana Gazal, Marcela Amstalden
Production Coordinators: Paula Macedo, Rogério Maestro, Mariana Kerche, Amanda Grell
Coordinators Post- Production: Roberta Bruzadin, Marcela Antunes
Editor: Danilo Abraham
Finisher: Camila Doimo
Color Grading: Osmar Jr.
Post-Production / VFX: Diego Morone
Sound producer: Punch Audio
Licensed music: “What a Difference a Day Makes” performed by Betty Johnson
Music Production: Cristiano Pinheiro
Mixing and Finishing: Gustavo Guanaes, Pedro Montessanti
Service: Lili D. Aragoni, Edu Bernardo
Coordination: Letícia Nunes, Lígia Barros
Client approval: Maz Sharafi, Eshan Ponnadurai, Taciana Lopes, Bosco Zubiaga-Delclaux, Rodrigo Moran, Eric Rottenberg, Andre Felix, Felipe Chaves, Renata de Carvalho Costa, Ligia Mattos, Andre Gramorelli, Fatima Saliu
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