Facebook × Droga5的抗疫廣告，是來(lái)自無(wú)數(shù)個(gè)UGC的感動(dòng)瞬間

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舉報(bào) 2020-03

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Never Lost

字幕來(lái)源：開(kāi)眼Eyepetizer

疫情當(dāng)前，社交媒體Facebook發(fā)布了一支鼓舞人心的溫暖廣告《We're never lost if we can find each other.》，推出新冠疫情專題互助網(wǎng)站，為受疫情影響的人提供幫助。

片中剪輯了疫情期間空蕩的街道、劇院、地鐵站、電影院等公共場(chǎng)所，對(duì)比疫情期間仍然堅(jiān)守崗位的醫(yī)護(hù)人員、交警以及居家隔離中的普通民眾，清冷的場(chǎng)景和感人的事跡形成鮮明反差，不斷鼓舞著人們從疫情的傷痛中走出來(lái)。

該廣告的素材來(lái)源于無(wú)數(shù)個(gè)真實(shí)用戶自己拍攝的內(nèi)容，最終剪輯而成。Facebook的互助平臺(tái)將在澳大利亞、加拿大、法國(guó)、英國(guó)和美國(guó)啟用，用戶可以在該平臺(tái)上向別人提供或?qū)で髱椭珉s貨店送貨或食品派送，以貢獻(xiàn)個(gè)人的力量抗擊疫情。該廣告將在國(guó)家和地方廣播以及數(shù)字廣告頻道上播出。

片中的臺(tái)詞來(lái)源于一位英國(guó)詩(shī)人的現(xiàn)代詩(shī)《People's Faces（人們的臉龐）》，以“臉龐”為線索，和臉書(shū)的“Face”一脈相承。一起來(lái)欣賞這段優(yōu)美的詩(shī)詞吧！

Kate Tempest - People's Faces （人們的臉龐）
It's coming to pass
My countries coming apart
The whole thing's becoming
Such a bumbling farce
Was that a pivotal historical moment
We just went stumbling past?
Here we are
Dancing in the rumbling dark
So come a little closer
Give me something to grasp
Give me your beautiful, crumbling heart
Another disaster
Catharsis
Another half-discarded mirage
Another mask slips
I face off with the physical
My head's ringing from the love of the stars
There is too much pretence here
And too much depends on the fragile wages
And extortionate rents here
We're working every dread day that is given us
Feeling like the person people meet
Really isn't us
Like we're going to buckle underneath the trouble
Like any minute now
The struggle's going to finish us
And then we smile at all our friends
It's hard
We got our heads down and our hackles up
Our back's against the wall
I can feel you aching
None of this was written in stone
There is nothing we're forbidden to know
And I can feel things changing
Even when I'm weak and I'm breaking
I'll stand weeping at the train station
'Cause I can see your faces
There is so much peace to be found in people's faces
I saw it roaring
I felt it clawing at my clothes like a grieving friend
It said
"There are no new beginnings
Until everybody sees that the old ways need to end"
But it's hard to accept that we're all one and the same flesh
Given the rampant divisions between oppressor and oppressed
But we are though
More empathy
Less greed
More respect
All I've got to say has already been said
I mean, you heard it from yourself
When you were lying in your bed and couldn't sleep
Thinking couldn't we be doing this
Differently?
I'm listening to every little whisper in the distance singing hymns
And I can
I can feel things
Changing
But it's so hard
We got our heads down and our hackles up
Our back's against the wall
I can feel your heart racing
None of this was written in stone
The currents fast but the river moves slow
And I can feel things changing
Even when I'm weak and I'm breaking
I stand weeping at the train station
'Cause I can see your faces
There is so much peace to be found in people's faces
It's not enough
To imagine we'll be happy, when we've got enough stuff
All this stuff is blocking us
I'm neat with no chaser
I'm all spirit but I'm sinking
Beause the days are not days but strange symptoms
This age is our age
But our age is rage sinking to beige
And yes our children are brave
But their mission is vague
Now I don't have the answers
But there are still things to say
I stare out at my city on another difficult day
And I scream inwardly
When will this change
I'm beginning to fade
But my sanity's saved, 'cause I can see your faces
My sanity's saved
'Cause I can see your faces
It's hard
We got our heads down and our hackles up
Our back's against the wall
I can feel your heart racing
None of this was written in stone
The current's fast but the river moves slow
And I can feel things changing
Even when I'm weak and I'm breaking
I stand weeping at the train station
'Cause I can see your faces
I love people's faces