喜力啤酒 炫酷亮相 活動網(wǎng)站
URL: http://marketing.tudou.com/heineken/entrance/
Premium beer brand Heineken and digital marketing agency Energize challenge beer-lovers this Christmas with interactive campaign ‘Discover the Entrance’ on China’s second-biggest video website Tudou.
今年圣誕，知名啤酒品牌喜力和數(shù)字營銷專家安耐齊（Energize）同中國知名在線視頻網(wǎng)站“土豆網(wǎng)”合作，推出名為“亮相”的視頻體驗活動，通過挑戰(zhàn)啤酒愛好者們的記憶力來推廣喜力啤酒最新視頻廣告。
Heineken aims to strengthen his image as premium beer brand in the Chinese market. Energize build upon global Heineken TV commercial ‘The Entrance’ to engage the audience with an interactive campaign on video website Tudou.
安耐齊將為喜力啤酒度身定制一系列互動活動，包括對其全球性視頻廣告“The Entrance”的重點推廣，來加強其在中國市場的高端啤酒形象。
The ‘Discover The Entrance’ campaign challenges participants to remember the lively characters from the TV commercial. Unlocking unique Heineken video content about each character and taking home grand prizes when ranking among the fastest.
命名為“亮相”的活動將挑戰(zhàn)觀眾對廣告視頻中人物的記憶能力。喜力將為各角色定制視頻，觀眾將通過比拼解鎖速度來贏取豐厚大獎。
With over 500 million Internet users in China, the campaign taps into the growth of social media and the opportunities this offers for brands. “Social media is the key to engage the Heineken audience and strengthen our brand image”, Heineken spokesperson says.
該活動將順應正在中國社交網(wǎng)絡的蓬勃發(fā)展并使得超過5億互聯(lián)網(wǎng)使用者最終愛上品牌?！吧缃痪W(wǎng)絡是增強喜力品牌形象和拓展喜力擁躉的最佳途徑?！毕擦Πl(fā)言人稱。
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