揚(yáng)羅必凱中國(guó) 拿下10座戛納獅子獎(jiǎng)杯, 1金 5銀 4銅 [內(nèi)含作品]

原創(chuàng) 贊2 收藏1 評(píng)論1

舉報(bào) 2014-07-10

掃描,分享朋友圈

CANNES,23 June 2014 – Y&R China has brought home a total of ten Cannes Lions, oneGold, three Silver and three Bronze for Y&R Beijing, two Silver and oneBronze for Y&R Shanghai.

揚(yáng)羅必凱中國(guó)在2014年戛納創(chuàng)意節(jié)中共收獲十座戛納獅子，北京公司獲得1金3銀3銅，上海公司獲得2銀1銅。

Thisten Lions out of forty-five Shortlists haul is Y&R China’s best everperformance at Cannes; Y&R is China’s most-awarded agency for the secondyear running.

十座戛納獅子來(lái)自最初的45件入圍成就了揚(yáng)羅必凱中國(guó)在戛納的最優(yōu)秀戰(zhàn)績(jī),揚(yáng)羅必凱在中國(guó)區(qū)連續(xù)兩年蟬聯(lián)戛納表現(xiàn)最佳廣告創(chuàng)意公司。

Y&RBeijing’s seven Lions 2014 were awarded to the ‘MIC’, ‘STAGES’ and ‘10M2 OFLOVE’ campaigns for clients Penguin China and UNICEF China.

揚(yáng)羅必凱北京公司榮獲得七座戛納獅子出自于為企鵝出版集團(tuán)的創(chuàng)作的‘麥克風(fēng)’系列，‘成長(zhǎng)’系列以及聯(lián)合國(guó)兒童基金會(huì)的‘母愛(ài)十平方’廣告活動(dòng)。

‘MIC’campaign has the very iconic penguins walking into classic stories and capturingthe audio from within the action. The ‘STAGES’ campaign vividly depictsLadybird as a new children’s book brand available for kids at different ages. ‘10M2OF LOVE’ promotes the importance of breastfeeding by calling on organizations,companies and institutions to help create much-needed spaces for mothers tobreastfeed their babies.‘

麥克風(fēng)’系列作品利用標(biāo)志性的企鵝巧妙地穿梭在各種經(jīng)典故事現(xiàn)場(chǎng)中收錄原聲?！砷L(zhǎng)’系列作品向觀眾栩栩如生的描繪了花大姐兒童圖書(shū)品牌為不同年齡段的兒童們而生的產(chǎn)品?！笎?ài)十平方’向我們積極推廣母乳喂養(yǎng)的重要性，同時(shí)呼吁社會(huì)各界企事業(yè)單位，公司，商場(chǎng)店商能夠設(shè)計(jì)提供一個(gè)為方便母乳喂養(yǎng)場(chǎng)所環(huán)境。

Y&RShanghai’s three Lions 2014 were awarded to ‘A Cut Above’ and ‘The Power ofColor’ campaigns for clients Zhang Xiao Quan and Pantone. ‘A Cut Above’ createsa piece of Chinese landscape art, intricately sliced and cut out of the verymeat itself, therefore illustrating the knives’ sharpness and precision. ‘ThePower of Color’ uses huge PANTONE color swatches with their own unique colornumbers, combining the uniqueness of the color with small sections ofwell-known cartoon characters.

揚(yáng)羅必凱上海公司的三座戛納獅子分別出自于為中華老字號(hào)張小泉品牌創(chuàng)作的‘游刃有余’和潘通色卡‘色彩的力量’創(chuàng)意作品。其中‘游刃有余’創(chuàng)意作品為觀眾展示了一副中國(guó)山水畫(huà)藝術(shù)，而畫(huà)卷則是由張小泉的刀具真實(shí)切片而成，從而淋漓盡致的體現(xiàn)張小泉刀具的鋒利和精準(zhǔn)。‘色彩的力量’利用大幅的潘通顏色與它們唯一的顏色色值搭配，使得顏色的唯一性與部分著名卡通人物角色結(jié)合起來(lái)。

Thetotal ten Lions follow a stunning forty-five shortlists announced earlier lastweek.
上周初宣布了45件入圍以及上周末圓滿(mǎn)落幕的戛納盛典宣布了揚(yáng)羅必凱中國(guó)在本屆創(chuàng)意節(jié)中共收獲十座戛納獅子的出色成績(jī)！

Commentingon the wins, Y&R Greater China CCO Nils Andersson said, “We have remainedtrue to our chosen beliefs and all our hard work has paid off, proving thatperseverance is so important in overcoming challenges.”
揚(yáng)羅必凱中國(guó)區(qū)首席創(chuàng)意官Nils Andersson先生在評(píng)論揚(yáng)羅必凱中國(guó)在本屆戛納創(chuàng)意節(jié)中取得的卓越戰(zhàn)績(jī)時(shí)說(shuō)道，“我們一直堅(jiān)信我們所選擇的（這條路），我們的努力終于得到回報(bào)，證明在面對(duì)困難和克服困難時(shí)堅(jiān)持不懈是何等重要?！?/span>

本文系作者授權(quán)數(shù)英發(fā)表，內(nèi)容為作者獨(dú)立觀點(diǎn)，不代表數(shù)英立場(chǎng)。
未經(jīng)授權(quán)嚴(yán)禁轉(zhuǎn)載，授權(quán)事宜請(qǐng)聯(lián)系作者本人，侵權(quán)必究。