中國(guó)走向西方
本周“Thoughtful中國(guó)”邀請(qǐng)到《中國(guó)走向西方：關(guān)于中國(guó)企業(yè)國(guó)際化你不得不知的事》一書(shū)的作者周樂(lè)達(dá)Joel Backaler，探討中國(guó)企業(yè)的國(guó)際市場(chǎng)擴(kuò)張。他將告訴您中國(guó)企業(yè)為何以及如何在歐美發(fā)達(dá)國(guó)家進(jìn)行投資。同時(shí)，David Wolf也將講述中國(guó)企業(yè)是否已經(jīng)做好準(zhǔn)備打造全球化品牌。
本期邀請(qǐng)嘉賓：
Joel Backaler, Director, Frontier Strategy Group
David Wolf, Managing Director, Global China Practice, Allison+Partners
This week on “Thoughtful China,” learn about Chinese companies' expansion into international markets from Joel Backaler, author of “China Goes West: Everything You Need to Know About Chinese Companies Going Global.” Find out why and how Chinese companies invest in developed countries in Europe and the U.S. and hear from David Wolf about whether Chinese companies are ready to build global brands.
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