借助體育進(jìn)行市場營銷
“體育營銷之道”: 與精于品牌打造的西方運(yùn)動(dòng)員團(tuán)隊(duì)聯(lián)盟相比，中國的國營體育產(chǎn)業(yè)并不親和營銷人士。但隨著李娜 等運(yùn)動(dòng)員開始自尋出路，以及越來越多的體育項(xiàng)目為中國人所關(guān)注和參與，這種情況正在轉(zhuǎn)變。本周“Thoughtful中國”節(jié)目講述如何在中國體育產(chǎn)業(yè)中尋找品牌發(fā)展良機(jī)。
本期邀請嘉賓：
Kevin KC Lee, Chief Operating Officer, China Youthology
Rob Mills, Director & CEO, Gemba Group
Jen Loong, International Showroom Manager, Shanghai, Lululemon athletica
Catherine Talpey, Business Director, TBWA, Shanghai
Andrew Collins, Founder & CEO, Mailman Group
China’s state-run sports industry has been less friendly to marketers compared to the West’s brand-savvy teams, leagues and players, but that’s changing as athletes like Li Na forge their own path and the sports followed and played by Chinese expands. This week on “Thoughtful China,” find out where China’s sports industry offers opportunities to grow your brands.
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