打造品牌信任度
品牌遭遇信任危機(jī)應(yīng)如何面對(duì)？很多在華企業(yè)曾面臨偷工減料、虛假?gòu)V告、產(chǎn)品質(zhì)量問(wèn)題等諸多指控，讓消費(fèi)者們質(zhì)疑產(chǎn)品和品牌誠(chéng)信度。本周“Thoughtful中國(guó)”節(jié)目中，嘉賓們將探討品牌形象坍塌的種種成因，以及企業(yè)應(yīng)對(duì)如何品牌信任危機(jī)。
本期特邀嘉賓：
Scott Kronick,President & CEO, Asia-Pacific, Ogilvy Public Relations
Steven Cao，CEO, Daniel J. Edelman China Group Founder, Pegasus Communications
Elan Shou，Senior VP & Managing Director, China, Ruder Finn
Ellen Hou，Managing Director, McCann Worldgroup Shanghai
Brian Cronkhite，Managing Director, Burson-Marsteller, Shanghai
Many companies in China have been accused of cutting corners to lower costs, leaving consumers wondering which products and brands they can trust. This week on “Thoughtful China,” our experts discuss the issues that can tarnish a brand’s image in this market and tell you what to do if trouble hits.
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