你所不知道的Digitas Greater China ECD: Sylvian Fung
以下內(nèi)容來(lái)自Digitas Greater China 06年的內(nèi)部Newsletter, 未經(jīng)允許請(qǐng)勿轉(zhuǎn)載
為了讓大家更好的了解我們的執(zhí)行創(chuàng)意總監(jiān)Sylvian Fung, 我們特地做了一次訪談. 以下為訪談內(nèi)容:
1. 對(duì)你來(lái)說(shuō), 創(chuàng)意是什么?
創(chuàng)意就是解構(gòu)與重組.
創(chuàng)意就是變形.
創(chuàng)意就是S.E.X.Y. (Strategy. Evolution. Execution. Why., 也就是策略、演化、執(zhí)行和緣由)
2. 你最喜歡的設(shè)計(jì)師是誰(shuí)?
Albert Einstein、Verner Panton、Vaughan Oliver (23 Envelope designer)、Edward de Bono (同時(shí)還是心理學(xué)家和醫(yī)師)
3. 你對(duì)別的員工總是很和藹, 什么情況會(huì)讓你變得嚴(yán)肅?
其實(shí)我大多數(shù)時(shí)間都是很嚴(yán)肅的, 但是如果事情變得混亂又沒(méi)法預(yù)知的話, 我很容易就會(huì)發(fā)飆. 不過(guò)我總是盡量用溫和的方式解決問(wèn)題. 順便說(shuō)一句, 我只會(huì)對(duì)出租車司機(jī)大吼.
English Version:
The Sylvian You Donno!
To let you know more about our Group Creative Director Sylvian Fung, we made a special interview with him. Here is the interview:
1. What does it take to be creative?
Creative is Deconstruction & Reconstruction.
Creative is Transformation.
Creative is S.E.X.Y. (Strategy. Evolution. Execution. Why.)
2. Who’s your favorite designer?
Albert Einstein
Verner Panton
Vaughan Oliver (23 Envelope designer)
Edward de Bono (psychologist and physician)
3. You always look so nice and gentle to everyone, what kind of situation would make you serious?
I’m serious most of the time, but when things become disorganized, and unpredictable, I’ll easily get mad. But I will try to solve the problem in a gentle way. By the way, I only shout at taxi drivers.
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